Hi ​@digitalgeek,

Commenting for visibility! If any community champions have experience with this, we’d love your input! Klaviyo does have a couple resources in our help center regarding how to improve SEO with reviews and to enable rich snippets so review data is more likely to be seen in search engines, but I know that’s not exactly what you’re looking for. Wanted to send these over, just in case you were interested, though!

• Yes, this is a known behavior in Magento where system URLs get passed to Klaviyo instead of the proper SEO-friendly URLs.

• Magento by default generates both system paths and rewritten SEO URLs, but sometimes integrations only pull the system path.

• The support is partly correct—many Magento users do face this, especially when using email marketing tools like Klaviyo.

• The SEO issue here is that system URLs (e.g., /catalog/category/id/6) are not optimized for search engines or user experience.

• Manually editing the URL in the Klaviyo email template is one workaround, but it’s not scalable for large catalogs.

• A common solution is customizing the integration so Klaviyo pulls the URL rewrite table (which stores menu URLs).

• You can check Magento’s URL Rewrite Management in admin to confirm the correct SEO-optimized links exist.

• Developers often use Magento’s getProductUrl() function instead of system paths to ensure SEO links are retrieved.

• This matters because emails with poor URLs can reduce click-through rates and negatively impact SEO performance when shared.

• If you’re serious about SEO optimization, ensuring that all marketing channels use clean, human-readable URLs is essential.

• Some Magento-Klaviyo users add middleware or extensions to automatically replace system URLs with SEO-friendly product links.

• In short: yes, others have encountered this, but with the right SEO customization, you can make Klaviyo pull the proper rewritten URLs instead of editing them manually.