Managing active profiles and billing under the new pricing model

Hi,

thanks a lot for the reply!

I agree with all your points, including the GDPR. But I have one more concern regarding suppressing all non-subscribed contacts:

• In a real case we have 4k+ such contacts. In the last 90 days, around 1283 of them received at least one email (abandoned checkout), and about 400 made a purchase. In this situation, suppressing them could be a big loss for the client.

• So is it smarter in this case to simply delete those contacts from the system? With suppressing, there's always a chance the contact might subscribe later, and we’ve already run into issues before because someone was suppressed and then tried to opt in again (we had to do it manually).

In short, the problem with suppressing is that it “locks out” people who are active profiles but haven’t explicitly subscribed yet. These contacts usually come in during checkout, where they can subscribe via checkbox, but many abandon it, but still receive emails from abandoned checkout flow.

What would be the best practice here to use the full potential while still keeping active profile costs under control?

Thank you!
 

Hi ​@Byrne C,

I was wondering if I could get your help on a query similar to ​what is posted here. 

I have a large list of active profiles that are not subscribed to marketing (yet). 
I am considering suppressing these profiles as they do not currently receive any marketing messages.

I would like to know if they will still receive transactional flows such as ‘Order Confirmations’ and ‘Notify Me’ after suppression.

Furthermore, if they do subscribe/ opt-in on the website  in the future will they automatically be unsuppressed? 

Finally, will they still be shown Pop-Ups (e.g.- Sign-Up Pop-Up) on the website?

Thanks for your support!

​@MW2024,

Sorry, I must have missed this question! In that case, if you’re looking to ensure that these profiles can receive emails when they take an action like starting a checkout, but you also want to keep your active profile count low, deleting these profiles is certainly an option. Deleting them doesn’t suppress them, so they’ll become a profile again, and will be able to receive email marketing if they provide their email once more. The downside here is that if you delete a profile, its data is gone, so you wouldn’t have a complete picture of your customer base or the number of people who have interacted with your site. Additionally, I just wanted to clarify that if a profile is suppressed, but they subscribe/resubscribe to email marketing, the suppression will be lifted! In short, deleting these profiles, like you proposed, isn’t a bad option, as long as you’re okay with losing their data.

​@nmathew24,

Suppressed profiles can almost always receive transactional flow messages, yes! If a profile unsubscribes, or if you manually suppress them, they’re still able to receive emails marked as transactional. The only exceptions are profiles that 1). Marked one of your emails as spam, 2). Hard bounced, 3). Soft bounced 7 times in a row.

Profiles that are suppressed and then subscribe will become unsuppressed. Suppressed profiles will still be shown pop-ups and other sign-up forms. The only situation where they wouldn’t would be if you had a form set to not show to a certain segment, and the profile in question was included in that segment.

Hi ​@Byrne C, 

Thank you, that’s very helpful!

If you don’t mind another question has popped up:
Will I still be able to see these suppressed profiles’ current engagement on my website or will I only have access to their historic data once they are suppressed?

Thanks for your help again!

​@nmathew24,

You can still track their current engagement and activities! You just can’t send them marketing emails. So you won’t miss any activity they record while they’re suppressed.