Hi @RosieClem, welcome to the community.

In most cases, you need a one-to-one platform/storefront to Klaviyo ratio.  The reason is, all the unique behavior data of the platform will be sent to a Klaviyo account so you can do the complex segmentations and Flow triggers properly.  Klaviyo ingests not just the customer and email addresses, but also all their behaviors (like visits, purchases, etc) - so they need to be properly separated to avoid duplication or ambiguity. 

Having said that, there are some platforms where you can programmatically configure it to behave like multiple storefronts (even though there’s only one backend store) - and you can map each “view” of the store to an entirely different set of integrations (e.g. a separate Klaviyo account for each).  However these are more complex store setups and often requires custom development. 

What platform is your client using? Or, is it a custom platform?

Thank you for your answer!

It’s gonna be a Shopify so I don’t think it’ll be very complex or custom. I believe they want each brand to have their landings, collections and products, but all on the same website. 

I agree with @retention and for email programs also, from deliverability perspective, it’s not advisable to confuse the audience since one sending domain will be used to serve email content from different business entities. Keeping both brands on one website doesn’t make any sense to me. What’s the rationale behind this?

My suggestion would be - have a separate website for each business entity with respective Klaviyo accounts and sending domains setup to keep messaging unique for each brand to avoid challenges in managing segmentation and tracking from campaigns.

Regards

Mohsin

Hi @inboxingmaestro and @retention, 

Sorry, I forgot to answer! :s Thanks again for your help!

So I got more details on the client. What were originally three different brands will now act more like collections, lines, or ranges within the store. They will keep their respective voice and ambiance, but they will be indexed one one website, so one domain.

I think we’ll have to do only one Klaviyo accounts and segment the contacts based on their interest on one or many collections.

That makes sense, @RosieClem! You can have now one sending domain, authenticate it properly, warmup it up and build reputation with both your audience and mailbox providers.

Follow a better segmentation, tagging and personalisation strategy to keep messaging clear and also ensure you are able to leverage utm tagging as well to categorically monitor respective entities within one brand.

Hope that makes sense.

Regards,

Mohsin

P.S: If you have further doubts or need help with regards to establishing reputation and deliverability, feel free to reach out.

Hi! @inboxingmaestro 

Thank you so much! :) 

One last thing: can I keep one of the existing Klaviyo accounts (the one who’s domain name will remain the same) and merge the other one in it, or should I create a brand new account?

Hi again @inboxingmaestro and @retention! 

Sorry to bother you with this again, but do you have an advice on my previous question?

Should we create a new Klaviyo account, or can we keep the one already associated with the domain that we will keep?

Thank you so much!

Hi @RosieClem 

Sorry! Missed responding back to you.

So, it totally depends on your business requirements and how you’d like to manage and run your email programs if you have right resources to make campaign processes easier.

If it makes your job simpler to keep everything under one Klaviyo account; and, you can flow right profile attributes and Shopify events (native and custom), easily tag and do better segmentation to identify profiles basis their intent, purchase and engagement behaviour and so on… then go for it!

Otherwise, have multiple Klaviyo accounts and keep messaging on separate sender domains to manage your email programs better.

Let me know if it makes sense or still got questions.

Regards,

Mohsin

Hey all
i found the solution to this.

Ofc it uses a 3rd party tool, but works seamlessly and would love to help you figure it out as well.

Feel free to connect with me on Linkedin to chat:

www.linkedin.com/in/riteshdritelin/

Hi, 

I have a question somewhat related to this. I am collaborating with a t-shirt brand and my merch is being sold on their store. They have their own Klav set up, and I have mine. They have their klav linked to their shopify, but I have a large database which we will be sending from as well as theirs to promote this ongoing collaboration. How can we link my klav to their shopify so we can see results from the edms to my followers/subscribers? Is there a way? Thanks. 

Hey Ritesh,

Would love to know the 3rd party app for this. Can you share here please?

Thanks

Rachael

Hi ​@Jayne76,

Since Klaviyo’s integration with Shopify is a 1 to 1 sync, it won’t be possible to integrate their Shopify store with your Klaviyo account, if they already have their own Klaviyo account, and you have a store connected to your Klaviyo. That being said, if people who purchase certain products from their store are technically your customers, you could export a CSV of customers who purchased those items and upload them into a list in your Klaviyo account. One thing to consider is if they consented to receive email marketing from the other store, and not yours, you wouldn’t be able to send them emails. That being said, it would still be useful to have their profiles, so you can learn more about your customers and their activity. 

Other than a periodic CSV import from that store into Klaviyo, there wouldn’t be another way to get customers from one Shopify store into a Klaviyo account it’s not integrated with. Apologies if this isn’t the most convenient, but I’m happy to answer any more questions if they come up!

I have a question about this. I know it’s an old post so please move it if it belongs elsewhere. 
I have a Wordpress blog and Shopify site that I am putting on a subdomain. I had the blog first, and decided to add the shop later. I wanted to keep the robust features of WP and analytics of Shopify. The audience is the same and I have Klaviyo for my Shopify site from before I put it on the sub. How can I get the traffic from my Wordpress site on my email list that lives with Shopify?