Retailers are heading into one of the most unpredictable holiday seasons yet.
The lastest BFCM Forecast Report digs into shifting consumer behavior, economic trends, and the strategies brands are using to win in a challenging market. From earlier shopping patterns to loyalty-first approaches, the report uncovers what’s changing and what’s staying the same for retailers heading into the busiest season of the year.
According to the report:
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81% of consumers say inflation is affecting their spending decisions.
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24% of shoppers start buying before BFCM even begins—led by 30% of Gen Z who are already planning early.
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58–64% of consumers still prefer email for brand updates, but mobile-first channels like SMS, WhatsApp, and push are quickly rising.
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54% of shoppers say they’ll use AI tools this BFCM to find deals, compare prices, or discover new products.
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And 77% of omnichannel consumers use 3-4 channels when shopping—while 23% use 5+.
👉 Read more insights and strategies in the full report here.
Community, we want to hear from you:
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What do you think will define BFCM 2025? Deep discounts, smarter loyalty programs, or something else entirely?
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How is your brand preparing for shifting consumer expectations?
Drop your predictions in the comments and we’ll share your thoughts in a follow-up and on social.
