Reporting for Unsubscribe Reasons

Hello community,

I’m collecting unsubscribe reasons and storing them as custom properties in Klaviyo profiles.

How do I create a Klaviyo dashboard report or export a tabled report for further analysis?

A bit more context:

When someone unsubscribed, they can choose from 5 multiple choice reasons.

The custom klaviyo property name = Email Unsubscribe Reason

The “Email Unsubscribe Reason” property value = their choice.

This topic has been closed for replies.

Best answer by ebusiness pros

Hey @Andrew.Walters!

Here’s my preferred method for exporting custom profile property data to analyze:

Create a segment to identify everyone with your target property on their profile. So in this case, it could use the condition “Properties about someone” = “Email Unsubscribe Reason” on their profile, and IF that property “is set.” (Here’s a help doc with segment conditions if it’s helpful)
1b. Not picking a specific value of the property will help you grab anyone who has a value for that property on their profile.
Export that segment as a CSV.
I like using Airtable for my analysis, you can easily group people based on their custom property values, and create different tables or charts based on that.

Best of luck!

Warmly,

Gabrielle

2025 Champion

Hey @Andrew.Walters!

Here’s my preferred method for exporting custom profile property data to analyze:

Create a segment to identify everyone with your target property on their profile. So in this case, it could use the condition “Properties about someone” = “Email Unsubscribe Reason” on their profile, and IF that property “is set.” (Here’s a help doc with segment conditions if it’s helpful)
1b. Not picking a specific value of the property will help you grab anyone who has a value for that property on their profile.
Export that segment as a CSV.
I like using Airtable for my analysis, you can easily group people based on their custom property values, and create different tables or charts based on that.

Best of luck!

Warmly,

Gabrielle

Klaviyo Champion + ATX Klaviyo Meetup host | Client Strategy Director at ebusiness pros - a lifecycle marketing agency based in Austin

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