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Smart Sending Skipping My Flow Emails? Looking for Advice

  • May 20, 2025
  • 4 replies
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Contributor II
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  • Oleh
  • Contributor II
  • 4 replies

Hi there,

I'm currently working on my Viewed Product flow and keeping an eye on how it's performing. I’ve noticed that quite a few profiles are getting skipped, especially when it comes to the second email in the flow.

A bit of context:

I’ve turned on Smart Sending for the second email

I usually send around three campaigns per week

I’m also running Browse Abandonment and Abandoned Cart flows, which are a big priority for me

I’m starting to think that Smart Sending + frequent campaigns might be the reason so many people are getting skipped — and possibly missing important flow emails.

Has anyone run into the same issue? I’d love to hear how you manage this kind of overlap and keep your flows running effectively.

Thanks so much in advance!

Best answer by MANSIR2094

Hi ​@Oleh , You are not in anyway wrong! smart sending together with frequent campaigns is likely the main reason for the skips. When someone gets a campaign within the smart sending window usually some hours by default, they are automatically skipped from flow emails like your viewed product one.

Now for you to fix this, you can either 1. Turn off smart sending for the second email in the flow so it always sends, or 2. Space out your campaigns more so there's less overlap, especially on days flows are active. Although option one is the fastest fix and won't harm your list if your emails are relevant, I would recommend starting with that

    4 replies

    MANSIR2094
    Expert Problem Solver IV
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    • MANSIR2094
    • Expert Problem Solver IV
    • 328 replies
    • Answer
    • May 20, 2025

    Hi ​@Oleh , You are not in anyway wrong! smart sending together with frequent campaigns is likely the main reason for the skips. When someone gets a campaign within the smart sending window usually some hours by default, they are automatically skipped from flow emails like your viewed product one.

    Now for you to fix this, you can either 1. Turn off smart sending for the second email in the flow so it always sends, or 2. Space out your campaigns more so there's less overlap, especially on days flows are active. Although option one is the fastest fix and won't harm your list if your emails are relevant, I would recommend starting with that

    Watsapp number (+2349151237531)
    M
    Problem Solver IV
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    • mike digital101
    • Problem Solver IV
    • 43 replies
    • May 21, 2025

    Hi ​@Oleh ,

    You're exactly right Smart Sending plus frequent campaigns is the likely cause of those skips. Since Smart Sending blocks emails if someone recently got another one, your flow emails are getting suppressed.

    Quick fix: Turn off Smart Sending for the second flow email. If it's relevant and well-timed, it won’t annoy subscribers.
    Optional: Also consider spreading out campaigns to reduce overlap.

    Hope that helps! IF NEED MORE HELP KINDLY REACH OUT
    Micheal

    +2348087340172 (Whatsapp number)
    zacfromson
    Expert Problem Solver III
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    • zacfromson
    • 2025 Champion
    • 82 replies
    • May 21, 2025

    Hi ​@Oleh ! 👋

    You’re spot on — Smart Sending + frequent campaigns can absolutely result in flow emails getting skipped, especially when subscribers fall within the Smart Sending window (16 hours by default). A few suggestions to help:

    1. Disable Smart Sending for Critical Flow Emails

    For high-priority automations like Browse Abandonment or Viewed Product, I recommend turning off Smart Sending (at least for the first few emails). These are time-sensitive, and skipping them can hurt conversion.

    2. Use Smart Sending selectively

    You can keep it on for later flow messages (like follow-ups) but allow the initial, higher-converting touch points to bypass that filter.

    3. Adjust Send Windows on Campaigns

    If you’re sending 3 campaigns per week, try scheduling them on days when fewer flow messages go out, or space them outside the 16-hour Smart Sending window.

    4. Test With a Segment

    Create an A/B test with Smart Sending on vs. off for a specific flow. That way you can quantify the impact without fully committing to turning it off.

    Zac Fromson | Co Founder @ Lilo Social - a full-funnel ecommerce growth agency | lilosocial.com | 2025 Klaviyo Champion
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    Contributor II
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    • Oleh
    • Author
    • Contributor II
    • 4 replies
    • May 21, 2025

    Hi there,

     

    Thanks so much for your help. 


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