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SMS consent new brand

  • August 20, 2025
  • 2 replies
  • 26 views

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Hi, 

I have just launched my brand and created a database pop up collecting emails and sms. Unfortunately sms is not coming through as verified. Any tips on what could be happening here?

 

Thanks

Best answer by zacfromson

Hi ​@mrsippy - here are some possible causes and troubleshooting suggestions:

1. SMS Consent Not Properly Configured

  • Ensure compliance with TCPA or other regional SMS marketing regulations. Users typically need to explicitly opt in to receive SMS messages (e.g., via checkbox).

  • Double-check whether the popup includes clear language about SMS consent and if it’s being correctly passed to your SMS provider.

2. Integration with SMS Platform

  • Make sure the form is integrated with Klaviyo, or another SMS provider.

  • Some providers require you to register a brand and campaign

  • If the brand registration or verification is pending, SMS may not be functional yet.

3. Phone Number Formatting

  • The phone number may not be formatted properly (e.g., missing country code, extra characters).

  • Validate phone numbers at the point of entry using the correct format (e.g., +1 for US).

4. Platform-Specific Issues

If this is happening on a specific platform:

  • For Shopify: check if you’re using a third-party popup app (like Privy, Justuno, etc.) and ensure it syncs SMS data to Klaviyo.

  • For Klaviyo: ensure the SMS channel is enabled and that the list is SMS-subscribed.

5. Confirmation Flow Not Triggered

  • Many platforms require users to confirm SMS consent through a double opt-in message.

  • If the confirmation message isn’t sending or being confirmed, the user will not be marked as “verified.”

2 replies

zacfromson
Expert Problem Solver III
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  • 2025 Champion
  • 82 replies
  • Answer
  • August 20, 2025

Hi ​@mrsippy - here are some possible causes and troubleshooting suggestions:

1. SMS Consent Not Properly Configured

  • Ensure compliance with TCPA or other regional SMS marketing regulations. Users typically need to explicitly opt in to receive SMS messages (e.g., via checkbox).

  • Double-check whether the popup includes clear language about SMS consent and if it’s being correctly passed to your SMS provider.

2. Integration with SMS Platform

  • Make sure the form is integrated with Klaviyo, or another SMS provider.

  • Some providers require you to register a brand and campaign

  • If the brand registration or verification is pending, SMS may not be functional yet.

3. Phone Number Formatting

  • The phone number may not be formatted properly (e.g., missing country code, extra characters).

  • Validate phone numbers at the point of entry using the correct format (e.g., +1 for US).

4. Platform-Specific Issues

If this is happening on a specific platform:

  • For Shopify: check if you’re using a third-party popup app (like Privy, Justuno, etc.) and ensure it syncs SMS data to Klaviyo.

  • For Klaviyo: ensure the SMS channel is enabled and that the list is SMS-subscribed.

5. Confirmation Flow Not Triggered

  • Many platforms require users to confirm SMS consent through a double opt-in message.

  • If the confirmation message isn’t sending or being confirmed, the user will not be marked as “verified.”


Byrne C
Community Manager
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  • Community Manager
  • 562 replies
  • August 25, 2025

Hi ​@mrsippy,

Let us know if Zac’s answer helped solve the issue! If you still need assistance, we can take a deeper look to determine why consent is being captured, and what the fix will most likely be.