Welcome to Klaviyo! For growing your businesses, focus on optimizing welcome sequences, abandonment reminders, and thank-you/post-purchase emails. Adding value through personalized content and offers can significantly boost engagement and sales. Here’s a great blog with some tips for mastering your flows. Keep in mind you want 60% + of your email revenue/engagement to come from Flows and the other 40% from Marketing sends. 

 

Hey ​@ZaccariaEzzarouali! You're on the right track using Klaviyo to grow your business from $100k to $200k.

Here are a few simple but powerful strategies that have worked incredibly well for us:

1. Start With the Basics

Set up these must-have automations:

• Welcome Flow – turn subscribers into buyers
• Abandoned Cart Flow – recover lost sales
• Post-Purchase Flow – get repeat orders and reviews

These alone can generate 20–40% of your email revenue.

2. Send Weekly Campaigns (Not Just Discounts)

Mix in high-performing angles like:

• Social Proof Emails – show happy customers or reviews
• Product Highlights – focus on 1 product at a time
• Winback Emails – re-engage people who haven’t bought in a while

3. Warm Up Your Cold List

Send value-packed, text-style emails to unengaged contacts. 

4. A/B Test One Thing at a Time

Try different subject lines or send times. These small tweaks can boost open and click rates fast.

Stick to these fundamentals and you’ll build momentum quickly.