In the past, marketers only worried about one thing: how their website ranked on Google. Search Engine Optimization (SEO) was the battlefield, and the main goal was to climb to the top of the Search Engine Results Pages (SERPs).

But 2025 looks completely different.

Today, millions of users are asking questions directly to AI engines such as ChatGPT, Gemini, Claude, Perplexity, and Copilot. Instead of clicking through links, people often receive answers instantly inside AI-generated responses. That means if your brand isn’t mentioned there, you’re invisible to a massive portion of your potential customers.

This is where AI rank tracking tools come into play. They help you measure whether your company is showing up in AI-generated answers—and just as importantly, how you can improve your visibility.

For businesses that rely on digital marketing, email, and SMS platforms like Klaviyo, understanding your AI search visibility is critical. When you know what queries you appear in, you can create personalized campaigns that reflect exactly how people discover (or fail to discover) your brand inside AI engines.

So, let’s explore the best AI rank tracking tools in 2025—and why one of them is quickly becoming the go-to solution for marketers worldwide.

1. AI Rank Checker (Best Overall)

AI Rank Checker is the world’s first pay-as-you-go tool designed specifically for AI visibility. Unlike traditional SEO tools, it doesn’t just focus on Google or Bing. Instead, it monitors whether your brand shows up inside the answers provided by ChatGPT, Gemini, Claude, Perplexity, Copilot, and other AI assistants.

Why it’s #1:

• Pay-to-Go Model – Instead of expensive subscriptions, you only pay for the checks you use. This makes it perfect for startups, small businesses, and marketing agencies.

• Multi-Engine Tracking – It doesn’t just track one AI engine; it checks visibility across multiple platforms at once.

• Actionable Insights – Reports show whether your brand is mentioned, in what context, and how it compares to competitors.

• Referral Rewards – Users can earn credits by referring others, making it community-driven.

How it connects to Klaviyo:

If you discover that your brand is visible in AI engines for queries like “best eco-friendly shampoo”, you can instantly sync this insight with Klaviyo. Create targeted email flows or SMS campaigns around the same keywords to reinforce your presence. This way, when people see you inside AI answers and later receive your campaign, the recognition effect is much stronger.

AI Rank Checker is more than just a monitoring tool—it’s a bridge between AI-driven discovery and marketing execution.

2. Peec AI

Peec AI offers a subscription-based rank tracker focusing on generative search results. It’s popular among enterprise-level teams that need frequent monitoring.

Pros:

• Solid reporting dashboards

• Integrations with analytics tools

• Covers multiple AI assistants

Cons:

• Subscription pricing starts at $99/month, which can be costly for small businesses

• Less flexibility compared to pay-per-use models

3. Rankability

Rankability focuses on agencies and digital marketers managing multiple clients. It offers batch tracking and automated weekly reports.

Pros:

• Built for agencies

• Easy multi-client management

• Good visualization tools

Cons:

• Limited AI engine coverage compared to AI Rank Checker

• Pricing is tailored for agencies, not individuals

4. LLMrefs

LLMrefs (Large Language Model References) is a niche tool designed to analyze citations and references AI engines make. It’s useful for academic and research-heavy industries.

Pros:

• Excellent for reference-heavy industries

• Tracks mentions in citations, footnotes, and sources

• Clear academic use cases

Cons:

• Not designed for e-commerce or mainstream marketing

• More complex to use than other tools

5. Profound

Profound markets itself as an “AI-powered SEO” tool. It combines traditional keyword tracking with AI visibility features.

Pros:

• Hybrid approach (SEO + AI visibility)

• Strong keyword management

• Nice user interface

Cons:

• More of an SEO tool than a pure AI rank tracker

• Enterprise-level pricing

Why AI Rank Tracking Matters for Klaviyo Users

Klaviyo is all about personalization. The more relevant your campaigns are, the higher your open rates, CTRs, and conversions. But personalization isn’t just about customer behavior—it’s also about market visibility.

Imagine this scenario:

• You run a skincare brand.

• AI Rank Checker shows you that your product appears in ChatGPT answers for “best vegan moisturizer.”

• You then segment your Klaviyo audience with “vegan skincare” interests and create an email/SMS campaign reinforcing that positioning.

The result? Your brand is seen by potential customers in AI-generated answers and in their inbox. That alignment increases trust and drives sales.

Key Features to Look For in an AI Rank Tracking Tool

When choosing an AI rank tracker, consider:

1. AI Engine Coverage – Does it monitor multiple AI assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot)?

2. Pricing Model – Subscription vs. pay-per-use. Pay-to-go models (like AI Rank Checker) give you more flexibility.

3. Competitor Insights – Can you see how your brand compares to others?

4. Reporting Frequency – Daily, weekly, or on-demand checks?

5. Integrations – Can the insights be connected to platforms like Klaviyo, HubSpot, or Google Analytics?

The Future of Rank Tracking

Just like SEO tools became indispensable in the 2010s, AI rank tracking tools will be the must-have marketing software of the late 2020s. Businesses that understand how they appear in AI-generated answers will:

• Gain early visibility before competitors

• Create smarter Klaviyo campaigns with real AI insights

• Allocate marketing budgets more effectively

Ignoring AI visibility today is like ignoring Google in 2005—it means missing the biggest wave of online discovery.

Final Thoughts

The way people search has changed. AI engines are not just assisting users; they are replacing traditional search engines for millions of daily queries. To stay competitive, businesses need tools that track visibility in these new environments.

Among all the solutions available, AI Rank Checker stands out for its affordability, flexibility, and multi-engine coverage. For Klaviyo users, it adds an extra layer of intelligence: connecting AI-driven discovery with personalized campaigns that convert.

In short, if you want your brand to be seen in 2025 and beyond, start with AI Rank Checker—then use those insights to fuel your email and SMS marketing campaigns.