Hi!
I’m setting up A/B testing for a pop up form with three variations:
- Transactional
- Soft opt-in marketing consent
- Opt-in marketing consent
Now, my main issue is how to manage profiles once the test goes live.
With C. Opt-in marketing consent, that’s easy enough, as I created a custom property ‘marketing_consent’ with the value ‘true’ if they tick the box.
With A. Transactional, they are only signing up to receive our webinar schedule and nothing more. Unless they already are part of an existing list, we wouldn’t send them any marketing communications.
So, how can I differentiate between the users that have joined via A or B? With B. Soft opt-in, I don’t get a profile property created. How would I be able to tell between the users that signed up via A (no marketing comms permitted), and the ones that signed up via B (marketing comms permitted)?
Thank you!
