Hey everyone,

hope this is the right spot for this:

I helped build Giftnote - Shopify app for automating gift messaging with Klaviyo

We’ve seen some interesting trends:

• 79% of gift recipients have never purchased before

• 65% of gifters are making their first purchase

We enabled our customers to create these segments:

I’d love to get feedback from the klaviyo community here - how would you go about...

• Turning recipients into first-time buyers

• Turning gifters into repeat gifters or even self-buyers

Really keen to hear how you’d approach this or any quick wins.