Unsubscibe button syntax error on campaign email

Question

Hello, I am trying to send a marketing campaign email to my subscribers. I have tried several ways to add a ‘unsubscribe’ button in the footer .{% unsubscribe %} does not work. nor does the ‘personalization’ in the text bar that automatically generates the same code. I’ve also tried unsubscribe_link , etc.  Unfortunately my campaign won’t send until this is corrected. This is happening with the shopify plugin for klaviyo on the klaviyo site

NudiMoodi · Accepted Answer

Hey ​@MANSIR2094Thank you for taking the time to respond. ultimately, I think I had improperly formatted other items in the footer concerning contact email and the all rights reserved which was creating syntax problems, I eventually got the unsubscribe to work by deleting everything else except for that item.

MANSIR2094 · Answer

To ensure compliance, Klaviyo requires a valid unsubscribe link in every campaign. Try replacing {% unsubscribe %} with {{ unsubscribe }} in a "Rich Text" block. This should resolve the issue.

If not, inserting Klaviyo's default footer from Brand Library > Email Templates > Default Footer is a good alternative. This will guarantee compliance.

For custom HTML users, simply add {{ organization.unsubscribe_link }} as a clickable link.

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