Hey ​@RENO_C,

Welcome to Klaviyo, and thanks for taking an interest in our forms! If you’re not familiar with how to build forms in Klaviyo, I’d recommend checkout our our academy course on forms, which is a great place to start, in terms of understanding how to design them, when/how to make your forms appear, and how to analyze form data.

Once a person fills out a Klaviyo form, you’ll have collected the zero-party data from that submission, and then you’ll be ready to collect their first party data, as Klaviyo can now track their activity across your site.

A couple tips to get you started:

1. If you’re using a pop-up form, don’t have that form appear immediately. Set the form to appear after a few seconds, or after the person has scrolled a certain percentage of the page. Doing this will allow potential customers to look at your site for a bit before a form pops up.
2. Keep the form simple. While it might be tempting to add a large amount of questions into one step of a form, a very large form with lots of inputs can appear intimidating to a person visiting your page. Collect only a few pieces of information per step. If you’re making a contest form that requires large amounts of information to be collected, consider collecting that info on multiple steps.
3. A/B test your form. Certain styles, images, targeting settings and buttons can perform better than others. Publishing an A/B test of your form where you change one major thing in each variation (for example, Variation A might have an image on the left, and Variation B might have the image as a background) can help determine how to make your form the most visually appealing, and allow you to understand what people are most likely to complete.

Let me know if I can answer any additional questions, or if you need some more help!

-Byrne