Hi ​@nick-giftnote! I love to see how successful Giftnote has been for being able to make specialized segments. This is super relevant at Hazel Village because we’re such a big company for gifts (especially during Q4 😅).

Since I am also involved in packaging and product development, most of my methods for turning recipients into first-time buyers is just to make sure that the branding, package inserts, and tags for a product are very clear and inviting for the recipient to find our website and get excited about the other products. I would also utilize some type of referral program, where when a recipient receives a gift they also receive a discount code for their first purchase. It would also send the gifter a discount code if a recipient makes a purchase, of course. A referral program would definitely encourage gifters to keep gifting! 

If you have the contacts of gift recipients who haven’t purchased, I would definitely put them through a welcome flow that is very inviting, exciting, and informative. If you know what product they were gifted, specialized product recommendations (that aren’t duplicates) would also be very enticing. 

Hope those ideas are helpful!