Hey all, I’m Mike! I work on the Product Marketing team at Klaviyo and I’ll be here from time to time giving you awesome updates on the Klaviyo product. Thanks for being a part of the Klaviyo community!
Our first update comes in the world of reporting and analytics. Recently, we released a new Custom Analytics feature. Custom Analytics lets you dig into your performance in seconds, without copy-pasting from various sources. This way you can spend less time collecting data and more time analyzing, strategizing, and growing your business!
Here’s an example of a Multi-Metric Report that can tell you how your cart conversions compare by gender.
You can learn more about the feature on our blog and go run some new reports in your account. Need additional help with reports? Check out our help article for more information on building custom reports.
Just getting this setup with Flow and Campaigns. So far easy to use and informative.
I am LOVING the new custom analytics reports. Is there a way to run reports by segment? I like to keep minimal lists and then use segments to segregate into various ‘groups’ depending on lead magnet as a way to ‘tag’ customers I guess. I just havent found a way to be able to report by segment though.
Any help or work arounds you could provide would be awesome
Unfortunately, right now, we don’t support running reports based on segments in this new tool but it is something we plan to add in the future. You mentioned ‘tags’ and you can use tags in Klaviyo for campaigns and flows to label them. So, if you were to tag flows and campaigns you could run reports based on a specific tag.
@Mitchell Chapman! In the multi-metric report you can do some grouping and filtering by profile property data but that option isn’t available on every type of report. Overall, the team is working on expanding each report so all data is available for filtering and grouping. We don’t yet have an order of what will be available when but definitely understand the ask as a way to make your reports extra powerful. What’s the first report you would build when this gets added?
Also, just thought of another property to filter by. Add LTV and predictive analytics. Some of the others things I have thought about don’t really have a field to filter by. Like Last Order Date. Another report I try to pull sometimes is who bought X product first and then bought product Y second.