Klaviyo’s Consumer Pulse provides weekly insights to help you navigate shifting consumer behavior in a volatile economy. Recent data shows consumers are highly price-sensitive, responding to deep promotions and increasingly favoring American-made products—yet trust, transparency, and brand value are also driving decisions.
Week of May 19
Memorial Day is emerging as an early indicator of shifting consumer behavior, with shoppers starting holiday purchases sooner due to concerns over pricing and inventory. As confidence remains fragile, brands must adapt by communicating clearly, emphasizing availability, and planning ahead to meet evolving expectations.
Week of May 12
Consumers are becoming more intentional and value-driven in response to ongoing price pressures, prioritizing quality, brand values, and trust over simple cost savings. Rather than pulling back, shoppers are planning strategically and stocking up, budgeting carefully, and adjusting travel. This signals a shift toward mindful consumerism that rewards brands with clarity and empathy.
Week of May 5
Consumer concern over tariffs is driving lasting changes in shopping behavior, with more people relying on loyalty programs and in-depth research to find value, while brands are rapidly adjusting their messaging to meet these evolving expectations. Loyalty is increasingly fluid, and marketers must clearly demonstrate value and build trust to retain it.
Week of April 28
As caution grows, it’s important to move forward with agility, using real-time signals and smart segmentation to tailor messaging, build loyalty, and stay ahead of competitors. The takeaway: marketing strategies must go beyond discounts to meet rising expectations around relevance, clarity, and connection.
Let us know in the comments:
- What challenges have you been facing?
- What questions do you have for the rest of the Community?