We’ve launched three exciting updates designed to make your marketing more powerful, personalized, and connected. 

App Marketplace
Discover and install apps that extend Klaviyo’s capabilities through our new App Marketplace. This central hub lets you seamlessly integrate with tools across ecommerce, loyalty, support, and more. Intuitive search, in-depth listings, and simple OAuth setup make it easier than ever to enrich your data and supercharge your marketing automation. Learn more.

Model Context Protocol Server 
AI-first teams can now connect their locally hosted AI platforms (like Claude Desktop, VS Code, and Windsurf) directly to Klaviyo via MCP Server. This beta release enables you to ask questions like “How’s my click rate this week?” or prompt your AI to draft a campaign—powered by live Klaviyo data. Note: MCP Server is not compatible with ChatGPT. Learn more.

Back in Stock with SMS
Now you can notify shoppers via SMS when items are back in stock—alongside email. With SMS’s faster open rates, you’ll capture more sales and meet customers on their preferred channel. Forms can now be configured for email, SMS, or both, helping reduce missed sales and deliver a more connected experience. Learn more,

Learn more about these features and stay tuned for what’s next. Can’t wait? Check out our product roadmap for a special peak into the future 👀🔮

P.S. I would love to hear more about how you are leveraging these new features. Share your thoughts, use cases, and feedback.