I was so excited to get the chance to connect with Emily Ley, Founder & CEO of Simplified, specializing in premium planners, organizational tools, and home management systems. Emily has been actively sharing her perspective on the current economic landscape and how it has impacted her business, we’ll dive deep into this subject on May 29th at 12:00pm EST - you can learn more and register  HERE 

Let’s first learn a little more about Simplified.

About Simplified

My mission with Simplified is to inspire and empower women with the tools they need to simplify their lives. We're more than just a planner company - we create tools that equip, empower, and inspire busy women to simplify their lives so they can focus on what truly matters most. We aim to bring more order and joy to daily life through our products.

Armed with a sharpie and a binder, she set out to create the best, simplest planner out there

I founded Simplified in 2008. What began as my personal love affair with school supplies has grown into a beloved lifestyle brand touching hundreds of thousands of women worldwide each year.

The story really began when my oldest son was born. I found myself in love with my new role as a mother while also embracing my identity as a businesswoman. Trying to manage both was overwhelming, to say the least. Armed with a sharpie and a binder, I set out to create the best, simplest planner out there - a catch-all that was both beautiful and functional and truly made my busy life simpler. With that, the Simplified Planner and the Simplified brand were born. I'm now a mom to three and lead a team of nine women, each deeply dedicated to the products we create and the community they serve.

When someone purchases a planner, they become part of something bigger.

What excites me most is that Simplified is so much more than just a planner company. It's about infusing more value than is required of a planner company. We've created a community, a mindset, and a way of life.

I love that we're the only organizational, big-picture-planning brand to pair beautifully crafted products with curated expert knowledge. We don't just sell planners - we provide education and build community. We provide a lot of extra content. When someone purchases a planner, they become part of something bigger.

What’s next for Simplified?

We're still focused on growth and innovation at Simplified. We're continuing to expand our online presence with The Simplified Post newsletter and exploring new partnerships and collaborations. Our team is constantly developing new products and resources that align with our mission of helping busy women simplify their lives.

We're also deepening our community connections through our social platforms and looking for more ways to provide value beyond just our physical products. Our goal remains the same - to continue reaching and supporting more busy women with tools and resources that help them simplify their lives and focus on what matters most.