Most CRMs were built for sales teams, not fast-growing B2C brands juggling high volumes, high expectations, and fragmented tools. But that’s changing. Klaviyo was just recognized by IDC for launching the first CRM truly built for B2C, from the ground up.
It’s not a “Frankenstack” or a bolt-on. It’s a unified platform where marketing, service, and data work together in real time - turning customer experience into a growth engine. Learn more in our blog.
And let us know in the comments:
- How are you thinking about the role of service in your customer journey today?
- What would a ‘CRM built for B2C’ need to include to be truly valuable to your team?
