Topics started by Ashley I.

6 Topics

Ashley I.
Partner - Silver
Ashley I.Champion & Partner
posted in Klaviyo AI

Top email marketing strategies for 2024 - powered by Klaviyo AI!

Klaviyo AI is here! If you are anything like me, you’ve probably already started diving head-first into some of the amazing new AI-powered features available to us in Klaviyo. If you haven’t heard, here’s what you need to know: Klaviyo AI launched last week, and represents a group of several new features in Klaviyo that may very well be this year’s secret weapon for supercharging your email marketing strategies. These include: Segments AI generates complex segments for you in seconds based on simple audience prompts. Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds. Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.These new offerings build on AI-powered capabilities we already know and love in Klaviyo, such as: predictive analytics, product recommendations, personalized benchmarks, guided warming, and A/B testing TL;DR: Klav

3
kaila.lawrence
Community Manager
1 month ago
Ashley I.
Partner - Silver
Ashley I.Champion & Partner
published in Show & Tell

How to turn new customers into repeat buyers

 We all know that it costs exceedingly more to acquire a new customer than it does to retain a hard-won one; 4 to 5 times more, actually, per Forbes. The holiday season presents a unique opportunity to introduce brands to a large influx of first-time buyers that they can convert into loyal customers. In this post, we’ll explore some tried-and-tested strategies you can implement today to retain your new customers. Understanding the stages of the customer journey  We think about the customer journey in 5 stages: Awareness, Acquisition, Conversion, Fulfillment, and Loyalty. During the Awareness & Acquisition phases, prospective customers are most receptive to information that’ll help them identify a fix for their specific need. They also compare products and the benefits of choosing between various brands during these top-of-the-funnel stages. When customers enter the Conversion stage, most have enough information to make a purchasing decision, while others may choose to subscribe and

4412
Victoria_ap_G
Problem Solver III
2 months ago
Ashley I.
Partner - Silver
Ashley I.Champion & Partner
posted in Sign-up Forms

Getting creative with close form button verbiage

Hi Community! I am always on the look out for creative and on-brand verbiage to add to my sign-up forms. One of the lesser known CTA’s I see utilized in Forms is a button which dismisses or closes the form should the website visitor not wish to complete it. This is often a missed opportunity to win a new subscriber with clever wording that causes them to rethink their decision to dismiss a pop-up form.Here’s an example of what I mean (see the text under the blue button): Does anyone not like saving money? Not really! So the button we have included below the main CTA causes users to take a moment to reflect and really consider the incentive they might be missing out on.We’ve found that including a playful message like this can improve the form submission rate by 1-2% on average! I’d love to hear from some Community members on your favorite verbiage to use for the close form button in your Klaviyo sign-up forms - share them below!--Maybe some of our Klaviyo Champions can kick off the dis

3
ebusiness pros
Partner - Silver
7 months ago
Ashley I.
Partner - Silver
Ashley I.Champion & Partner
published in Show & Tell

How to create a successful Cyber Weekend campaign calendar

Hi Community! I’m Ashley, one of the Klaviyo Community Champions here. Today, I am going to be sharing a how-to guide on creating a Black Friday Cyber Monday (BFCM) campaign calendar for the upcoming holiday season.  Black Friday and Cyber Monday will be here before you know it, and many marketers have already finished laying the groundwork for a successful BFCM strategy for this year. Read on to learn how you can get started with planning your holiday campaign calendar! Build a strategy guided by your data Klaviyo is an excellent, unified data platform that gives marketers and business owners alike a clearer picture of their customer data. Whenever you are considering a new strategy, or looking to build a marketing campaign, it should always be guided by the data you have collected from your customers.  Long before the holiday season, it is important to set yourself up for success by performing the following actions in the months leading up to BFCM: Determine your Smart Send Time Buil

5310
Ashley I.
Partner - Silver
8 months ago
Ashley I.
Partner - Silver
Ashley I.Champion & Partner
asked in Email Templates and Coupons

Abandoned Carts - Better to show discount code in a sign-up form or send in an email flow?

Hi Community! I have had this question posed to me a few times recently, and was curious to get some input from my peers here. My go-to approach when it comes to Abandoned Carts is to enable an exit-intent pop-up on the cart page. This would display an incentivized message to encourage would-be customers to complete their purchase. After submitting the form, subscribers would then receive an email with a dynamic coupon code they could use to finish checking out. Reminder emails would also be sent to those who did not yet return to the site to complete their purchase.Now that Klaviyo allows us to display dynamic coupon codes in sign-up forms, do you find that this is a better approach for than sending the code via automated flow after submitting the form?Looking forward to hearing your ideas!-- Ashley Ismailovski

6
Ashley I.
Partner - Silver
8 months ago
Ashley I.
Partner - Silver
Ashley I.Champion & Partner
published in Show & Tell

How to get started with WooCommerce

Hi Community! I’m Ashley, and today I’m sharing some of my favorite tips for WooCommerce stores looking to get started with Klaviyo.  WooCommerce is one of the most popular ecommerce platforms out there, and it enables merchants to  extend the functionality of their websites through plugins and custom coded solutions. Though the platform is open-source, most integrations can be completed with just a few clicks, making it approachable to users who may not have a technical background. Klaviyo offers a seamless one-click integration that allows brands to sync all historical and real-time data from their WooCommerce store into Klaviyo. In the second half of 2022, my team had the pleasure of engaging with a brand on WooCommerce who was looking to migrate their email marketing from MailChimp to Klaviyo. Prior to working with us, this apparel brand struggled to send campaigns on a recurring basis, their Welcome Series and Abandoned Cart flows were not performing well, and they felt that their

4065
Dalton_SmartSites
Partner - Silver
11 months ago

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