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Brewing demand: How Cometeer turned customer excitement into rapid sales

  • February 24, 2025
  • 1 reply
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Brewing demand: How Cometeer turned customer excitement into rapid sales
chloe.strange
Community Manager
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Join us for our next “Real Stories, Real Success” chat with Arda Bulak, Lifecycle and Retention Manager at Cometeer, as we dive into the strategies that led to a sold out product in just 48 hours.

You wont want to miss this. Register here now

Cometeer has been creating a buzz in the industry by setting themselves apart in many different ways and winning several accolades such as one of TIME’s best inventions in 2022, the Best New Product Award by Specialty Coffee Association, and Best Coffee Subscription Product from USA today. Bon Appetite called it “the easiest way to enjoy a great cup of coffee” and as a coffee snob myself, I enthusiastically agree (I’m a huge fan)! 

I had the pleasure of getting to know Arda and Cometeer in preparation for the upcoming fireside chat. Let’s learn a little more about Cometeer!

Revolutionizing the coffee-verse

“At Cometeer, our mission is to create massive positive change in the coffee-verse by making it far more accessible to enjoy amazing coffee. We’re committed to making coffee more fair, more delicious, more sustainable, and more future-forward. With our cutting-edge brewing and freezing technology, we’ve revolutionized how coffee is brewed, stored, and enjoyed.” They accomplish this mission by offering: 

  • The highest quality beans from roasters
like Intelligentsia, Counter Culture, Equator and more.
  • The world’s most advanced brewing - created by an MIT engineer to extract more flavor and aroma than previously possible. 
  • Delivered to your kitchen hyper-fresh - liquid nitrogen locks in the aroma. 
  • Any café drink
in seconds - without the machine—or the café line.

Preserving complex coffee flavor

Cometeer was born from the discovery that flash freezing is the best way to preserve complex coffee flavor. Founded in 2015 by Matt Roberts and Doug Hoon, the journey began with years of research and development to create the perfect coffee brewing and preservation system. They set out to solve a long-standing problem in the coffee industry: the loss of freshness and flavor over time. The solution? Precision-brewing coffee to peak perfection and then flash-freezing it at -321°F to lock in every nuanced flavor note. “This innovation, combined with our partnerships with the world’s best roasters, allows anyone to enjoy specialty coffee at home in seconds—without the need for expensive equipment”.

For anyone, anywhere

Cometeer has unlocked the ability for anyone, anywhere, to enjoy perfectly brewed specialty coffee with no equipment or expertise. And it’s not just black coffee - capsules melt down to create the perfect iced coffee, latte, espresso martini, or more, in just seconds. “We’re excited to see our customers embrace specialty coffee on a whole new level by discovering unique origins, tasting profiles, and coffee recipes”.


What’s next for Cometeer?

“Our mantra at Cometeer is to make coffee better every day”. This year, they are sourcing their best coffees yet - working directly with some of the world’s best farmers and roasters to bring new flavor profiles, coffee varietals, and processing methods to the world. With their new custom-build Coffee Marketplace (called Build Your Own Box), it’s now possible to feature 50+ coffees across every country, roast level, and flavor. They’ve also developed a personalized recommendation system to curate the perfect coffee for every customer based on their preferences and order history.

“Our marketing this year will focus more than ever on the stories behind the coffees, straight from the farm, to show you every step that goes into making the perfect cup of coffee. From factory tours, live coffee tastings, and engaging experiences, we want to help the world discover better coffee”.

Don’t miss the fireside chat

Be part of this exclusive opportunity to learn from Arda Bulak’s journey and the Cometeer story during our fireside chat on March 11th at 12:00 PM EST.

What you'll learn:
✅ How to segment and activate high-intent customers
✅ The impact of personalized SMS and email on conversions
✅ Best practices for building excitement before a launch
✅ Lessons from a brand record-breaking campaign that sold out in two days

Save the date: March 11th at 12:00 PM EST. We look forward to seeing you there. Register now!

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  • Contributor II
  • 5 replies
  • February 26, 2025

Cometeer’s approach to coffee is seriously impressive! The combination of high-quality beans, advanced brewing, and flash-freezing technology makes it easier than ever to enjoy specialty coffee at home without sacrificing flavor. The new Build Your Own Box feature sounds like a game-changer for coffee lovers who want to explore different origins and roasts. Excited to see how their storytelling and farm-to-cup experiences will bring even more appreciation to great coffee.