Show & Tell

Share your learnings, ideas or tips with others!

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How to Organically Grow Your List from Nothing

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138 Topics

cassy.lee
cassy.leeKlaviyo Alum
published in Show & Tell

Making it Happen: Episode 1-3Interview

Challenges. Risks. Aha moments. Founders share it all on Making it Happen – a new podcast co-created with Klaviyo and co-founders of Brass Clothing, Katie Demo and Jenny Rudin.On each episode of Making it Happen, Katie and Jenny talk with fellow founders about big wins, devastating fails, moments of weakness, moments of pride, and more to give the audience fly-on-the-wall access to intimate discussions about what it’s really like to build, market, and grow a business.   Episode One: The Importance of GritLeaving a stable career to start your own company takes grit. When Erica launched gr8nola, she quickly learned how to run a business and how to show up for herself as a solo founder.Erica shares with hosts Katie and Jenny:How she went all in on gr8nola and held herself accountable How she motivates herself during difficult times Where she turns for support when self-doubt creeps in️Watch or Listen to the episode here Episode Two: Risk TakingBeing a founder is all about taking risks. Yo

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cassy.lee
2 years ago
cassy.lee
cassy.leeKlaviyo Alum
published in Show & Tell

Making it Happen: A look into the life of entrepreneursInterview

What does it really take to start a business? Everybody loves an overnight success story, but let’s get real: building a business usually isn’t that simple. So, we’ve teamed up with co-founders of Brass Clothing, Katie Demo and Jenny Rudin, to explore the highs and lows of entrepreneurship in Making it Happen—a new podcast that’s all about what it really takes to grow a successful business. This season, Katie and Jenny talk with 10 female founders who are actively in the trenches of early and mid-stage startups. Tune in to each episode as they chat with a fellow entrepreneur about what makes them tick, what keeps them up at night, and what keeps them going each day. ️ With each episode release, we’ll include a link in the Community so that you can stay plugged in to the latest conversation! ❓Community Members: As you navigate, learn, and grow your business, what is one piece of advice you wish you had when you started, or what’s one piece of advice you’d give to someone embarking on th

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cassy.lee
2 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

Klaviyo Growth Podcast ft. Gatsby

@Brett from Gatsby , founder and CEO of Gatsby, https://www.gatsby.ai/, joins us to talk about the importance of turning customers into micro-influencers. What is that you may ask? "A micro influencer is someone who is authentic, already a customer, and isn't necessarily raising their hand to become one. " The conversion rate on these types of individuals is significantly higher than the more famous individuals out there. Learn more about the integration here.  The software his team has built through customer feedback has become one of the integral ways to grow your influencer base through integrating with Klaviyo. The current solution of managing your micro-influencers requires multiple softwares to manage, let alone reach out and nurture them. With Gatsby it is not only easy to manage, but prioritizing, ranking, and reaching out becomes almost effortless. Combine this with its integration with Klaviyo and you'll be growing your micro influencer base quickly and efficiently. Follow us

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Brett_Gatsby
Problem Solver IV
2 years ago
S
Contributor I
sdharContributor I
asked in Show & Tell

Window shoppers campaign idea

I created and get huge window shoppers around 3000+ peoples.  So I need help about window shoppers email examples to run campaigns. Please help me 

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M
Contributor II
2 years ago
A
Active Contributor I
ArturActive Contributor I
asked in Show & Tell

affiliate link for klaviyo users

Hi, is there an affiliate link for Klaviyo users? So I can send a link to someone who wants to start with Klaviyo.

2
julie.accardo
Community Manager
2 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Show & Tell

🔔 Tip: Syncing Shopify Account Registration/Loyalty Customers To Your List

Hey Community, this time of year is a great time to double check/audit your account to get ready for Q4 and I came across something you may not realize is happening.This reminder/tip is especially for those with a loyalty program in Shopify.  Most loyalty programs require members to register for an account on the store. The usual message to encourage visitors to sign up is early access, exclusives and discounts. However, I came across an account recently that didn’t realize visitors creating an account weren’t being added to their email list (and then not getting the email of the perks advertised).Solution?A little bit of coding to make it all work. Here’s an easy to follow tutorial on how to update the code in Shopify to get it working. https://help.klaviyo.com/hc/en-us/articles/4403349019163-How-to-Sync-Shopify-Account-Registration-Customers-to-a-ListIf you’re having any issues, send me a note!

1
Dov
2 years ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Show & Tell

BFCM Prep: Share your story and Attend Live Trainings - check out the video (there's a puppy)!

This month’s theme: School’s in Session for BFCM Prep! We have Live Trainings coming your way, all throughout September to get you ready. You can sign up now! Going along with this month’s theme, we want to know...what do you wish you had prepared for back in September of 2020 for BFCM? Let us know and you could be featured!

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Mailbox Manny
Partner - Silver
2 years ago
retention
Partner - Platinum
retentionChampion & Partner
posted in Show & Tell

What are you doing about recent changes to Consumer Data Privacy?

Hey folks!  All right, I have seen these chats in a lot of places online, but I wanted to bring it here to see what everyone’s thoughts are and see if we can consolidate it here. Let's talk about what's going on with some monumental shifts happening in ecommerce marketing and advertising.  After Apple's privacy changes for app tracking in IOS 14.5 and Google's 3rd party cookies phasing out in 2023, there's going to be a lot of impact to how marketers can target and infer information about their prospects if they don't have a direct relationship with them.Doing a search here on Klaviyo, they recently put out a few guides and a blog post about what these changes mean to marketers and how to address these challenges.  I'll link them here:A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes Less Stalking, More Talking A CMO’s Advice on How to Deal with Changes to Consumer Data PrivacyFrom my experience partnering and scaling with merchants at Retention Commerce, it's been my mis

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M
Contributor II
2 years ago
M
Contributor I
Mike01Contributor I
posted in Show & Tell

Support Efficiency?

I literally just tried to sign up with Klaviyo and am not receiving a confirmation email. I have emailed support and got no feedback. What is the average wait time to get feedback on such an insignificant issue?My question here, is this a taste of what support will be like moving forward? Am I going to battle to get responses for very small issues? Concerned when dealing with complex issues going to waste plenty time.Community experiences with support will be appreciated?  Would rather stop now if it is going to be an issue moving forward.

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cassy.lee
2 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

Klaviyo Growth Podcast ft. Daasity

We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing

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Taylor Clark
Klaviyo Employee
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

Klaviyo Growth Podcast ft. Gr8nola

Erica Liu Williams, founder and CEO of gr8nola joins us to talk influencer marketing, moving from farmer's markets to Google, and how she turned a fun diet idea into a successful food brand that is in over 100 stores. Oh, and how she got Halle Berry to feature gr8nola on social!We speak specifically about the initial challenges that brands face in terms of distribution and initial marketing strategy without an abundant budget. The micro-influencer strategy is easy, and isn't always a success, but Erica highlights how important it is to make sure your finding influencers that are talking to YOUR desired audience.  Separately, being in the health food business, normally Black Friday/Cyber Monday aren't your biggest time of year. Erica speaks about how instead of getting caught up in the BFCM madness she focused on the new year to make sure she had new products available for those going through New Years resolutions. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrow

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Taylor Clark
Klaviyo Employee
3 years ago
bhas
Active Contributor I
bhasActive Contributor I
posted in Show & Tell

How many emails do you typically have in your welcome flow?

Hey folks, How many emails do you typically include in your welcome flow, and how do you go about structuring the content and delivery of these emails?For instance, I am working with a client who has only one welcome email that has a combination of brand introduction and product recommendations. I want to split it up into two or three emails spread over 10 days, with the first email giving a discount code while the second email can be more content rich, with a video from the founder and customer testimonials. Thoughts?

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jasondstainton
Partner - Platinum
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

Klaviyo Growth Podcast ft. Tuft + Paw

Jackson Cunningham, CEO and Founder of Tuft + Paw join us to talk the value of keeping your product vertical vs. moving horizontally into other areas, when and how to evaluate an agency partner, and of course, the story behind high end cat products. Tuft + Paw focuses specifically on cat furniture but the logic Jackson shares around not just accepting the natural move into dog/other pet products is applicable across all industries. If there is something you do well, and are passionate about, it is fine to continue to produce high quality products in that area. When it comes to agency partners, we talk about the doubt that comes into play as a new eCommerce brand. Jackson's strategy was instead of looking around for less expensive options, he decided to go with the best agency he could find, even if more expensive, but for a short period of time. This way he and his team were able to learn what the best was, and replicate off of that. Follow us on social at: Twitter - @klaviyogrowthInst

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Taylor Clark
Klaviyo Employee
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

🎙️ Klaviyo Growth Podcast: Creator's Edition - Standard Issue Tees

On today’s special Creator’s Edition of the Klaviyo Growth Podcast, Jimmy Gorecki, partner and marketing director at Standard Issue Tees, sits down with our own Tyler Sandoval to talk about creating quality garments, the importance of authenticity in owning your destiny, and what it’s like to see NBA superstars wearing the clothes you make.To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

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Taylor Clark
Klaviyo Employee
3 years ago
F
Contributor III
fpriceContributor III
posted in Show & Tell

What is your opinion on Product Review setup?

I have someone doing an analysis on our website and current setup with Klaviyo. We have had the Turbo up for about six months and joined Klaviyo.While we wait for the analysis to be finished; does anyone have any suggestions on Product Review setup?To me Product Review seem to be getting out of hand and seem to not be being managed or implemented well. So many sites have them now and I understand the benefits. If understand the consumer now expects to see them or the trust factor drops on the site.Some systems seem to be so overwelming that they overlap Klavio which hurts efficiencies in my book.Some say if all depends on sale volume as to the importance.  We have a newer site…about 40 sales per month.Any feedback would be appreciated. Thanks 

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F
Contributor III
3 years ago
N
Contributor I
NoDaysWastedContributor I
posted in Show & Tell

Low open rates this week

Is anyone else experiencing really low open rates this past week? We were at 20+ consistently over the last and the last 3 campaigns we’ve experienced a significant dip in open rates (less than 10%). Would really appreciate any insight or advice!

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Rob
Contributor I
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

Klaviyo Growth Podcast ft. Flowium - Increase Customer LTV

Having an email subscriber turn into a customer is a great feeling, a huge win that shouldn't be ignored, but the real money starts getting made when you have a great repeat purchase rate.  The acquisition cost is much lower on repeat customers and goes a long way towards generating brand awareness and brand ambassadors.Today on the Klaviyo Podcast we're joined by Vira and Alissa of Flowium to talk repeat purchase rate and CLTV. They address some common questions, misconceptions, and provide strategies to improve these metrics.One of the most interesting points brought up was the concept of having multiple tracks of Customer thank you/Post-purchase flows. Generally we see a single Post-purchase flow for the first time buyers. Alissa and Vira introduce the concept of have a post-purchase flow for 2nd time, 3rd time buyers, etc. This is a great way to show customers that you're paying attention and really appreciate them becoming a repeat purchaser.What content do you use? You don't need

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Taylor Clark
Klaviyo Employee
3 years ago
AndriyBoychuk
Partner - Platinum
AndriyBoychukPartner - Platinum
posted in Show & Tell

Shopify Frequently Bought Together Apps

Can you please recommend any Shopify Frequently Bought Together Apps which integrates with Klaviyo?

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retention
Partner - Platinum
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

🎙️ Klaviyo Growth Podcast - is SMS Marketing right for you?

SMS marketing began in the mid 2000s, most notably by some large brands like Nike in 2006, but is now one of the most common and profitable ways of marketing. It is something that used to be difficult, expensive, and somewhat misunderstood. So when Klaviyo released SMS in early 2020 I found myself asking if it was correct for me to be recommending this to our customers.Joining us as the first internal Klaviyo guest on this podcast, Navin Jain, SMS Account Executive, helps answer that question directly, after explaining some basics, even if it means telling some customers or listeners to hold off.The way Navin, and many of us at Klaviyo, look at SMS is that "SMS is really a great tool to add fuel to the fire." AKA if your email marketing strategy is solid, it doesn't have to be perfect, you would consider enhancing your performance by developing an SMS strategy. Similarly, if you're not seeing the results you want from email, or are struggling with setting up some main flows (Welcome Se

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Taylor Clark
Klaviyo Employee
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

🎙️Klaviyo Growth Podcast ft. Ezra Firestone

Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase.  List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that

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AndriyBoychuk
Partner - Platinum
3 years ago
Lina
Active Contributor IV
LinaActive Contributor IV
posted in Show & Tell

Leads Generation via Facebook Ads. Instant Forms vs Landing Page

Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!

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Lina
Active Contributor IV
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

Klaviyo Growth Podcast ft. SoftwareKeep

Ronnie Teja, CEO of SoftwareKeep, joins us to talk about 2021 planning. With 2020 being one of the strongest years in history for eCommerce the question now becomes: How do we keep it going? Ronnie speaks to the importance of creating educational content. How can customers use your product correctly? What should customers know before making this purchase? When exploring additional revenue opportunities, Ronnie implemented SMS, "We were noticing that people wanted to get on the phone less and less...offering SMS, we're offering hands off options for individuals to set up appointments, calls, and support."  On setting goals as a leader: "First of all you have to critique yourself before you critique others...you have to have your employees comfortable to provide feedback on goals." Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth

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Taylor Clark
Klaviyo Employee
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell

Klaviyo Growth Podcast - Content Planning with Chris Handy

Chris Handy from Demand Outlaws joins us to talk about email content planning for 2021. You've likely put yourself and your team through the gambit of Black Friday/Cyber Monday content but there is still a lot of money to be made and it all starts with a good content plan.Chris shares some excellent ideas on how to begin content planning, from choosing the topics to creating the headlines to converting the reader. It all starts with his 52 card deck strategy, which hits the nail on the head."What's missing from a lot of content strategies is building towards something." What can your team come up with to create some additional pieces of content?Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth

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Taylor Clark
Klaviyo Employee
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Show & Tell

Shop Small this Holiday Season - Share Your Best Sellers!

It has been quite a tumultuous year for ecommerce, especially for small businesses that have had to pivot continuously over the last few months. One great way to give back this year and support our community of entrepreneurs is to shop from other small businesses for the holiday season.  Drop a link below to your store and feel free to highlight 2-3 of your best sellers as gift ideas!

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cassy.lee
3 years ago
S
Contributor I
SplashGarrettContributor I
posted in Show & Tell

Garrett From Splash Raising a Glass to You!

Hi Community! This is Garrett Imeson, the Chief Marketing Officer and one of the founding partners of Splash. I’d like to start by saying thanks to the entire Klaviyo team for allowing me to participate in the Klaviyo Holiday Show. It has already been a fantastic experience and Klaviyo has done an absolutely amazing job of making the most out of our gathering limitations here in 2020. I’ve been honored to be a part of the whole experience.As a bit of background, Splash is a US direct-to-consumer online wine company, founded as a family-owned and operated business. We focused on using our generational experience in the wine industry to make the experience of buying wine online consumer focused and friendly. We do this by offering incredible wines at industry-leading prices (we take a maximum of a 15% markup on wines) and pairing it with fanatical customer service, leading us to becoming the most and best reviewed online wine company in the country via TrustPilot.2020 saw us undergo mass

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cassy.lee
3 years ago

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