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At Klaviyo, we value and encourage a collaborative community where our members actively participate and support each other by sharing their insights and providing constructive feedback. As we recognize the contributions of our community, we would like to showcase our top contributors for the month of April. We're excited to announce Mark, also known as @s0lid, from Plus63 Digital Marketing Firm as our top contributor. With a total of 102 points, Mark's active participation in our community included creating three new topics and providing valuable insights through nine replies. Additionally, Mark's contributions were appreciated by the community, receiving three likes for his posts and giving six likes to others. We would also like to recognize all of our top contributors for April, whose engagement and contributions make the community thrive.Leaderboard @s0lid (102 points) @worcestershiresauce (86 points) @popsmash (71 points) @brewcrew (67 points) @jmacman (65 points) Are you re
Hello Community,As a data enthusiast, I love using technical flows to unlock the full potential of customer data. By leveraging the power of automation, I create tailored segments and data stamps that pave the way for unbeatable customization and personalization.And the best part? You don't have to start from scratch! In Klaviyo we have some examples that can be used right out of the box:Enrich first purchase date Enrich SMS subscription date Enrich email subscription date Enrich customer Interest based on product categoryI'd love to hear from you! Have you developed or utilized any other technical flows that have helped track customer behavior or add additional data points to your audience? Your insights could help us all take our data game to the next level. Let's share and learn from each other!
Hi Klaviyo community! Being able to use Klaviyo as your CDP (Customer Data Platform) is one of the many things that sets it apart from the other email and SMS solutions on the market. Why? Because it means you can have one source of truth for all your customer data. When you have each step of your customers’ journey in one platform, it makes it easier to run your business, deliver a premium customer experience, and leverage your data together to make the right decisions and grow your sales year over year. But what does it mean to use Klaviyo as a CDP? To me, it means Klaviyo is THE place I want all my data to sync to for three reasons: Your data is more useful in Klaviyo than anywhere else. The user experience is simple to understand even as your data grows. The platform is easy to build on, making it simple to sync your data to and from Klaviyo. Today, I’m going to explore how you can leverage this third point, especially with the help of webhooks. But first, what are webhooks?
Hi Community! I’m excited to share an experience with you involving the importance of deliverability and steps you can take to ensure yours is healthy and positively building your brand's reputation. Recently, I had a client who encountered serious deliverability & reputation challenges with Gmail. They were implementing poor sender reputation practices like: Untrustworthy sending habits: inconsistent sending frequency, sudden spikes in email volumes, poor segmentation practices, sending heavy image-based emails Poor list acquisition and housekeeping practices Lack of use of monitoring tools to see deliverability and sending reputation. Whether you’re guilty of one or all of the issues shared earlier: don’t worry! I’ve created a four-step program to help those, like my client, find success in deliverability! Phase 1: BUILD a good foundation It's important to establish a strong foundation for email deliverability for your brand. A good relationship is built on deep trust. Be
For many Health & Beauty brands, a change in season offers a renewed opportunity to attract new customers as well as engage with past patrons. In this months showcase we are proud to feature an email template from LashBee Pro.From a beautify design, discount above the fold and a single call to action, it’s easy to see how LashBee Pro was able to have great success with this Memorial Day campaign. Check it out below! Please share examples of your Health & Beauty campaigns in the thread below!Join our Health & Beauty User Group now!
Hi Community! @chelsgrove and I here to talk to you about how to best use Google Ads in your account! Targeting options are becoming more restrictive as we move towards a “cookieless word” (at least in the USA), and our marketing efforts in Google have become more challenging. Google continues to deprecate cookie-based audiences and evolve towards a reliance on first-party data. Why integrate with Google? With the Google integration, Klaviyo gives you the necessary tools to set up powerful audiences and optimize Google’s Smart Bidding algorithm. By syncing Klaviyo segments with Google audiences you now have the ability to re-engage with past customers, target audiences that share similar traits, and exclude certain profiles based on specific criteria. This integration streamlines your Google Ads strategy and allows for more efficient and effective targeting and bidding. Best practices We learned the best ways to use these Klaviyo segments is by providing Google with conversion data,
Hello everyone,I wanted to share my thoughts on the recent update to Klaviyo's 'Home' feature. In my opinion, the new design is a step back compared to the previous version. The same goes for the recently launched Dashboards.Here are my main concerns:The visual hierarchy is unclear, making it difficult to quickly identify important information. The use of the full screen is not optimized, which leads to more scrolling and a less efficient user experience. The font used for the numbers looks outdated and can be challenging to read.Personally, I preferred the previous Dashboards, as now I don’t use them nearly as much (if at all) compared to the previous version.I am interested in hearing other Klaviyo users' thoughts on this update and I’m hopeful we at least get to choose between ‘Home’ and ‘Dashboards’ versions.Thank you.
Hey folks!Since the privacy changes over the last couple of years have impacted ROAS on social ads, I've seen more questions about the ROI of social.I’ve also seen questions about get more value and driving more sales from your existing audience and customer base, especially in how to drive it through existing funnels (e.g. how to do more with less or what we already have).So I spent the last few months gathering data on Instagram for Shopify stores and now believe I have enough to share some findings. I plan to do the same for other social networks in the future.The TL;DRIt's still worth investing in Instagram, but spending on ads without a broader long-term strategy is harder to justify for most stores.Instead, you should be focused on converting your Instagram followers into subscribers (e.g., email or SMS). This allows you to consistently market to this audience long-term to better track, nurture and convert sales than you could with paid ads alone.Said another way: You own your em
Hi Community! Last week we had a great time getting together with some of our most engaged member of the Community, superusers, and Champions to network together and talk about marketing trends this year so our users can best align their brand’s strategies accordingly! It was great to hear from you all, especially @JessFosnough, @zoecccp, @cdetdi, @Omar, @Bobi N., @Ashley I., @Spark Bridge Digital LLC, @In the Inbox, @retention, & @chelsgrove ! A highlight for this event was hearing how each participant thought these trends were already showing up in marketing and how optimizing features like omnichannel and AI can promote further efficiency and personalization in marketing. @David To also shared some inside Klaviyo tips to help users in their Klaviyo account such as:Re-sending campaigns to non-openers hurts your deliverability Multi-step forms have a higher success rate than singular forms Simple segmentation vs complicated groupings yield he highest impact & much more! Fee
Welcome back to another Community Showcase where we highlight successful email and SMS/MMS marketing, start a conversation and help develop ideas for your next campaign. To help you start planting seeds for your Spring marketing, we have two great examples that truly flourished! Our MMS marketing example comes to us from Kinder Beauty. From the messaging and product image to send time, this was a highly impactful campaign, even without a discount offered! Check it out!Our next example is an email campaign from Prai Beauty. With a beautiful design and layout, discount and product features, it’s no wonder why their customers were “smelling the roses” and engaging with this email! Want to connect and collaborate with others in the Health & Beauty industry? Join our Health & Beauty Industry User Group!
Hi Community! Happy Post-BFCM season. Cleaning your email list is among the most important tactics you should do to maintain a healthy marketing program. In my experience, most brands prefer to clean their list in Q2 or Q3, when sales cycles might be lower, or in preparation for the Q4 holiday push. Another great time would be right after the holiday season. During the holiday push - BFCM (Black Friday/Cyber Monday) and December - brands often expand their regular “active” segments to a broader range to try and engage lapsed or churned customers in hopes that those contacts may return to make a new purchase when prompted with an incredible offer. While customers are conditioned to receive an increased number of emails, the inbox service providers (ISPs) also expect the influx of messages and seem to tolerate it enough without penalizing the brand’s email reputation for breaking best practices*. You can also use this opportunity to weed out invalid addresses via bounces, given the inc
Was suggested Klaviyo as a great solution by the mentor from Kellysellor.com and wanted to give it a try. I ran into small issue that I use Wordpress and OxygenBuilder as my webpage designer. When I went looking for information on does it integrate there was nothing on the whole web about about which was not a good start.But I loved what Klaviyo could do and set about trying to make it work. Life would have been alot easier if I had realised that my duckduckgo extension was blocking Klaviyo from working due to privacy (so take a note of that if you have privacy blockers running). However I did get it to work and from that wanted to post to community so other could fine out it can be integrated and it does work rather well with Oxygen Builder.Now into the technical stuff for Oxygen Builder people who have landed here:There are two ways you can do this. Add a code block to the area that you want the signup to appear then add the code into the PHP/HTML section (it is a div statement).
Hi Community,What you think about remarketing system like AddShoppers?I have experience with AddShoppers and beside high onboarding fees after couple of months you can reach the values around 3 to 1 ROI with only commission fees. They provide exclusion list so you can easily exclude you active email marketing subscribers to not cannibalize revenue form Klaviyo.Also with good offer and additional personalized flyout or popup you can enrich Klaviyo audience. Did you use it for you brands? Maybe you have some other you can recommend?
With Valentine’s Day upon us, you might love some inspiration for your own marketing campaign. Twigs, apparel and accessories brand, shared an example of their marketing from last year. Below you will find excerpts from their highly successful email campaign. Between the design, product recommendations and discount offered, there are a number of reasons why this campaign was adored by their customers. Check it out!
Hi Community! As mentioned, a couple weeks ago I shared what CVO is and why it’s so impactful as a business. But for Pt. 2 today, we’re going to hit the ground running with the last installment of this series on how you can practically apply this to your marketing and Klaviyo today. Let’s get started! Where do you start and how can you do this in Klaviyo? I’ll go briefly over the whole CVO Methodology and explain some possible use cases in Klaviyo. In short CVO is a process. The process is similar to most Build, Measure, Learn; PDCA cycles; or something like the Double diamond framework. It includes the following steps: Begin with research (quantitative and qualitative) to find the most important issues that impact Customer Lifetime Value. Move into the ideation phase where you use these insights to come up with improvements. Implement or test these improvements. For the (qualitative & quantitative) research phase, work on RFM, NPS, surveys, JTBD interviews, and deep dives
Hi Community, Today I’m sharing about a topic I’m very passionate about and something that will change the way you think about optimizing the whole customer journey. It’s called Customer Value Optimization (CVO), and it is all about optimizing both the value FOR and OF the customer. The main problem in marketing today: One of the main issues a lot of companies are facing is that marketing costs are rising (they have been for a long time) and tracking & targeting is getting harder. All the while, competition is rising and buying habits change over time. Doing the same tricks as before might not work anymore, and throwing more money at it will not solve the problem. Now, if you look at the best-in-class companies, most of them do not focus on short-term profits (profits not revenue). Instead, they have a strong focus on the lifetime value of a customer! To maintain sustainable growth, you need to become smarter about your customers and their interactions with your brand. Enter CVO.
Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session. About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.In this session we discussed: Necessary flows for a subscription business Personalised welcome series Upsell/cross-sell flows Community-building with webinars and loyalty programs Email design & CTA orientation How to combine email & SMS in flows to increas
In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online? Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them. So how do you make sure your email is the one that snags your audience’s attention? Easy: by effectively using your subject lines! Subject lines are the first touchpoint your consumer has with any email. It’s vital that your messaging is concise and enticing enough to prompt the viewer to open it. Some of the three key best practices I’ve found for optimizing subject lines are: 1. Length The character limit for subject
In Part 1 of this series, “Why you should clean your email list right after the holidays”, we shared a couple of tactics to use during the holidays to effectively identify unengaged email subscribers from the increased send volumes during BFCM and December. If you missed it, make sure to check it out . In part 2, we want to explore alternative ways you can leverage segments of unengaged or even unsubscribed contacts identified during the holidays to market your products and services. Depending on your business, your engaged and unengaged segment definitions may differ. However, some segments we commonly look at after the holidays include: Email engagement: 90-day email open, 0-6 month purchase 180-day email open, 0-6 month purchase 365-day email open, 0-6 month purchase Non-opener, 0-6 month purchase Non-opener, no purchase Unsubscribed Website engagement 90-day active on site, 0-6 month purchase +90-day active on site, +6 month purchase +90-day active on site, no pur
The most important aspect of email marketing is not just about building an opt-in quality list or designing beautiful email templates or writing compelling persuasive copy or even playing with the automation workflows...Of course, all these aspects are crucial elements of your email engine...But, even before that, there's this 'ONE' thing that you ("as entrepreneurs & marketers") have to change, if you want to see long term predictable results from your email programs...And, that #1 thing is the "RIGHT MINDSET" to -- treat email address as a 'person';- build a true relationship with them the moment they exchange their email address with you - think for once 'how much you truly know them, their pain points & preferences';- move from list marketing mindset to relationship marketing mindset;- transition from “one-size-fits-all” to triggered and personalised communications;- be present at every phase of their customer lifecycle & ensure sending the right & relevant email at
Hi Community! Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details. How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back. Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip
Hi Community! Tim here. Email marketing as a type of combat It’s true that in war and marketing, a multi-pronged approach is most effective. You don’t want to be physically attacking your audience obviously, but you do want to make sure that you’re covering all of your bases and engaging with them at every relevant opportunity in a marketing sense. A thorough engagement strategy will encourage your customers to stay engaged and hopefully make you the first company that comes to mind when they’re looking to purchase. How to retain your customers One of the biggest retention problems I see with my clients is that they often lose track of their customers once they’ve entered the funnel. It's so much easier to retain a customer that’s regularly receiving marketing or engaging with your brand than to try to win back a passive customer. It’s imperative to keep track of those customers and engaging with them consistently is key. This strategy is referred to as Lifecycle Marketing. As the n
Sorry but I can’t resist to express my joy about the recent form schedule feature… Awesome !
