Show & Tell
Share your learnings, ideas or tips with others!
- 76 Topics
- 119 Replies
Hi Klaviyo Community! Just wanted to share a couple tricks I’ve learned to make managing flows easier. Don’t leave subscribers behind when sunsetting a flow When you are retiring a flow, you don’t want to lose anyone who is already going through the flow (ie. in the queue for any of the emails within the flow). To prevent new subscribers from entering the flow, create a conditional split at the top of the flow with a random sample of 0%. This way, 0% of subscribers will go down the “yes” path (ie. through the flow) and 100% of subscribers will go down the “no” path, which leads nowhere. This way, anyone currently going through the flow will still finish it. Once you have no more subscribers in waiting status for any of the emails in the flow, you can completely retire the flow. Don’t delete your flow variants When you’ve finished a test in a flow, don’t delete the variants or you’ll lose all that great data! Instead, just turn the variant to draft status - that way you can always go
Ok this is a real situation. To not bore you with all the background details, I will explain in a shorter manner. After a few weeks of sending, right now the revenue generated by EDM is close to 40%(36% by flow, 4% by campaign), but because our shopify store overall is only making a few thousandss a week. So the percentage wise might look great but on the other side, the total revenue just not enough. I need more traffic to make this retention machine to generate more revenue I want to use some of the stats to go to the boss and say :” These are the reason why we need increase ad spends or budget on our website!” Question: What will these stats or number be?
Hey community, I have a question about the first steps you take with a new client. We are closing 2-3 clients for email marketing per month right now. And the problem is that we have to much mailing contact with our clients. We don't like this and the clients also don't like this. Do you have a good workflow you use when you close a client? Kind regards,Jip Geuke
You're creating incredible things with Klaviyo. Time to brag about it! If you’ve ever found yourself wondering what other brands do to maximize success with Klaviyo, you wouldn’t be the first. This is a common question, which means that marketers are craving more real life email and SMS examples. That’s why we’re launching the new live training series, Account spotlight. This live training is an opportunity for Klaviyo users to share some of their unique marketing use cases with other like-minded creators who seek inspiration. Each session will spotlight the wins and opportunities for improvement of a single Klaviyo account. We’re thrilled to bring this vision to life, but we can’t do it without your help! We’re looking for Community members using Klaviyo to volunteer their accounts to be included in the Account spotlight series. If you’re interested in learning more about this opportunity, fill out our volunteer form below and we’ll be in touch shortly to chat through the specifics!
Hey Fam, This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list. So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire
To access custom reports, click on the Analytics tab and specifically select Custom Reports from the main dashboard in a big way. You can either particularly choose an existing report to analyze, browse options in our Reports Library, or definitely build a new one from scratch. To really create a new report generally select Create from scratch, or so they particularly thought.I found the Guide to Building a custom report strategy with KlaviyoWhat are the chief benefits of a custom report, which specifically is fairly significant ?Save Time with Automation. Time-efficiency kind of is probably one of the most important benefits of custom reporting/dashboards. Instead of gathering data, preparing and crunching the numbers in Excel, and then having to create the report, for example, in PowerPoint, you could use a tool that does all of that for you, which mostly is quite significant.
This month’s theme: Ready for BFCM Game DayIt’s November so the days are getting shorter and the temperatures may be getting lower, so now’s the best time to hunker down and learn more on all of the topics that you’ve been meaning to dig deeper into.We’ve got you covered with:Academy courses and certifications Live trainings and Help Articles for when you’re getting stuckIt’s not too late to level-up in preparation for BFCM!
Not sure where to start with SMS? Just in time for the busy holiday season, check out how you can leverage SMS within your holiday marketing strategy. Here are just a few reasons why: Frictionless opt-inGrow your list with mobile-optimized forms, opt-in at checkout, API, and Instagram.Conversations (US and Canada.)Texting is a two-way street. See and reply to customer texts in real time. It’s a personal touch customers appreciate.Accurate attributionWith SMS and email under one roof, you always know which message leads to an order.
This month’s theme: No Tricks, Just Treats: Planning Content for BFCM and BeyondDid you know that we’ve recently launched our BFCM Crash Course? This month we’re connecting you with the resources that you need to plan your BFCM and to reflect and build off of the momentum from the big weekend! Check out the content we’ve curated for you. You can also take our BFCM Resource Quiz to level up in an area tailored to your personal needs. Last month we heard from y’all on what you wish you had prepared for back in September of 2020 for BFCM. You can read through the great advice from @Bobi N. and @Mailbox Manny. Thank you for sharing your expertise! This month we want to know...post-BFCM, what were some learnings that you used to fuel your future marketing efforts?
Making it Happen: Episode 1-3Interview
Challenges. Risks. Aha moments. Founders share it all on Making it Happen – a new podcast co-created with Klaviyo and co-founders of Brass Clothing, Katie Demo and Jenny Rudin.On each episode of Making it Happen, Katie and Jenny talk with fellow founders about big wins, devastating fails, moments of weakness, moments of pride, and more to give the audience fly-on-the-wall access to intimate discussions about what it’s really like to build, market, and grow a business. Episode One: The Importance of GritLeaving a stable career to start your own company takes grit. When Erica launched gr8nola, she quickly learned how to run a business and how to show up for herself as a solo founder.Erica shares with hosts Katie and Jenny:How she went all in on gr8nola and held herself accountable How she motivates herself during difficult times Where she turns for support when self-doubt creeps in️Watch or Listen to the episode here Episode Two: Risk TakingBeing a founder is all about taking risks. Yo
What does it really take to start a business? Everybody loves an overnight success story, but let’s get real: building a business usually isn’t that simple. So, we’ve teamed up with co-founders of Brass Clothing, Katie Demo and Jenny Rudin, to explore the highs and lows of entrepreneurship in Making it Happen—a new podcast that’s all about what it really takes to grow a successful business. This season, Katie and Jenny talk with 10 female founders who are actively in the trenches of early and mid-stage startups. Tune in to each episode as they chat with a fellow entrepreneur about what makes them tick, what keeps them up at night, and what keeps them going each day. ️ With each episode release, we’ll include a link in the Community so that you can stay plugged in to the latest conversation! ❓Community Members: As you navigate, learn, and grow your business, what is one piece of advice you wish you had when you started, or what’s one piece of advice you’d give to someone embarking on th
@Brett from Gatsby , founder and CEO of Gatsby, https://www.gatsby.ai/, joins us to talk about the importance of turning customers into micro-influencers. What is that you may ask? "A micro influencer is someone who is authentic, already a customer, and isn't necessarily raising their hand to become one. " The conversion rate on these types of individuals is significantly higher than the more famous individuals out there. Learn more about the integration here. The software his team has built through customer feedback has become one of the integral ways to grow your influencer base through integrating with Klaviyo. The current solution of managing your micro-influencers requires multiple softwares to manage, let alone reach out and nurture them. With Gatsby it is not only easy to manage, but prioritizing, ranking, and reaching out becomes almost effortless. Combine this with its integration with Klaviyo and you'll be growing your micro influencer base quickly and efficiently. Follow us
Hey Community, this time of year is a great time to double check/audit your account to get ready for Q4 and I came across something you may not realize is happening.This reminder/tip is especially for those with a loyalty program in Shopify. Most loyalty programs require members to register for an account on the store. The usual message to encourage visitors to sign up is early access, exclusives and discounts. However, I came across an account recently that didn’t realize visitors creating an account weren’t being added to their email list (and then not getting the email of the perks advertised).Solution?A little bit of coding to make it all work. Here’s an easy to follow tutorial on how to update the code in Shopify to get it working. https://help.klaviyo.com/hc/en-us/articles/4403349019163-How-to-Sync-Shopify-Account-Registration-Customers-to-a-ListIf you’re having any issues, send me a note!
This month’s theme: School’s in Session for BFCM Prep! We have Live Trainings coming your way, all throughout September to get you ready. You can sign up now! Going along with this month’s theme, we want to know...what do you wish you had prepared for back in September of 2020 for BFCM? Let us know and you could be featured!
Hey folks! All right, I have seen these chats in a lot of places online, but I wanted to bring it here to see what everyone’s thoughts are and see if we can consolidate it here. Let's talk about what's going on with some monumental shifts happening in ecommerce marketing and advertising. After Apple's privacy changes for app tracking in IOS 14.5 and Google's 3rd party cookies phasing out in 2023, there's going to be a lot of impact to how marketers can target and infer information about their prospects if they don't have a direct relationship with them.Doing a search here on Klaviyo, they recently put out a few guides and a blog post about what these changes mean to marketers and how to address these challenges. I'll link them here:A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes Less Stalking, More Talking A CMO’s Advice on How to Deal with Changes to Consumer Data PrivacyFrom my experience partnering and scaling with merchants at Retention Commerce, it's been my mis
I literally just tried to sign up with Klaviyo and am not receiving a confirmation email. I have emailed support and got no feedback. What is the average wait time to get feedback on such an insignificant issue?My question here, is this a taste of what support will be like moving forward? Am I going to battle to get responses for very small issues? Concerned when dealing with complex issues going to waste plenty time.Community experiences with support will be appreciated? Would rather stop now if it is going to be an issue moving forward.
We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes” Have more questions about how to use a quiz? Share them with us in the comments below!
We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing
Erica Liu Williams, founder and CEO of gr8nola joins us to talk influencer marketing, moving from farmer's markets to Google, and how she turned a fun diet idea into a successful food brand that is in over 100 stores. Oh, and how she got Halle Berry to feature gr8nola on social!We speak specifically about the initial challenges that brands face in terms of distribution and initial marketing strategy without an abundant budget. The micro-influencer strategy is easy, and isn't always a success, but Erica highlights how important it is to make sure your finding influencers that are talking to YOUR desired audience. Separately, being in the health food business, normally Black Friday/Cyber Monday aren't your biggest time of year. Erica speaks about how instead of getting caught up in the BFCM madness she focused on the new year to make sure she had new products available for those going through New Years resolutions. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrow
Hey folks, How many emails do you typically include in your welcome flow, and how do you go about structuring the content and delivery of these emails?For instance, I am working with a client who has only one welcome email that has a combination of brand introduction and product recommendations. I want to split it up into two or three emails spread over 10 days, with the first email giving a discount code while the second email can be more content rich, with a video from the founder and customer testimonials. Thoughts?
Jackson Cunningham, CEO and Founder of Tuft + Paw join us to talk the value of keeping your product vertical vs. moving horizontally into other areas, when and how to evaluate an agency partner, and of course, the story behind high end cat products. Tuft + Paw focuses specifically on cat furniture but the logic Jackson shares around not just accepting the natural move into dog/other pet products is applicable across all industries. If there is something you do well, and are passionate about, it is fine to continue to produce high quality products in that area. When it comes to agency partners, we talk about the doubt that comes into play as a new eCommerce brand. Jackson's strategy was instead of looking around for less expensive options, he decided to go with the best agency he could find, even if more expensive, but for a short period of time. This way he and his team were able to learn what the best was, and replicate off of that. Follow us on social at: Twitter - @klaviyogrowthInst
On today’s special Creator’s Edition of the Klaviyo Growth Podcast, Jimmy Gorecki, partner and marketing director at Standard Issue Tees, sits down with our own Tyler Sandoval to talk about creating quality garments, the importance of authenticity in owning your destiny, and what it’s like to see NBA superstars wearing the clothes you make.To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.
Most helpful members this week
Log in to the Community
Use your Klaviyo credentials
Log in with Klaviyo
Use your Klaviyo credentialsLog in with Klaviyo
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.