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Share your learnings, ideas or tips with others!

  • 106 Topics
  • 220 Replies
106 Topics
Akers Digital
Partner - Silver
Akers DigitalPartner - Silver
published in Show & Tell
How to analyze & optimize your post Cyber Weekend success

The Black Friday and Cyber Monday (BFCM) shopping extravaganza demands meticulous planning and execution to deliver successful campaigns. However, the story doesn't end with the last click. As the year draws to a close, businesses are presented with a valuable opportunity to explore and refine their strategies, ensuring sustained success beyond the BFCM rush. Let's dive into how to review key BFCM data and use it to power your marketing communication after the holiday season. Data Analysis:  Let's begin by digging into the data. It is important to understand customer behavior during the BFCM period. Key metrics to analyze include: open rates, click rates, conversion rates, and revenue generated from your email campaigns. It is essential to ask specific questions to gain deeper insights into your performance. Here are some questions to help guide your data review.Open rates: What was the overall open rate for the BFCM email campaigns? How did open rates compare to previous campaigns or

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Emily Shea
Klaviyo Employee
1 year ago
A
Contributor I
AmeenahSanusiContributor I
posted in Show & Tell
Newbie Alert!

Hello everyoneMy name is Ameenah and I’m a community manager transitioning into email copywriting and marketing.I’m a total newbie in this field and I would appreciate any useful pointers.Thank youuu

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A
Contributor I
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
BFCM Challenge: Enter now to win prizes!

Join the Klaviyo Community's Black Friday Cyber Monday monthly challenge and gear up for the ultimate weekend of holiday marketing! We're thrilled to present a series of exciting challenges each month leading up to BFCM, designed to supercharge your preparation. By actively participating in these challenges, engaging with fellow members by providing feedback and likes, you'll earn valuable points along the way.🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:a personalized one-on-one account audit session with a Klaviyo expert.  invitation to join one of our highly sought-after community Superuser group virtual meetups.Get ready to unlock your full potential, gain valuable insights, and network with the best in the industry. Join us in the Klaviyo Community's Black Friday Cyber Monday monthly challenge and let's power up your BFCM success together! Your first challenge should y

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Taylor Tarpley
Community Manager
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Prepare your flows for BFCM and WIN!

Are you ready to dominate this year's Black Friday Cyber Monday (BFCM) like never before? Join us in this challenge as we gear up for the ultimate holiday marketing event!📅 Every month leading up to the big BFCM weekend, we've prepared a series of challenges that are designed to help you stay ahead of the game, fine-tune your strategies, and elevate your marketing potential.🏆 By actively participating in these challenges, you'll not only gain priceless insights and skills, but you'll also earn valuable points that could pave your way to BFCM success! The more you engage, the closer you get to achieving your holiday marketing goals and win some prizes.🏆🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:A personalized one-on-one account audit session with a Klaviyo expert.  Invitation to join one of our highly sought-after community Superuser group virtual meetups.Join the Klavi

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Taylor Tarpley
Community Manager
1 year ago
ebusiness pros
Partner - Silver
ebusiness prosChampion & Partner
published in Show & Tell
How to unlock '23 BFCM marketing success: four lessons from 2022 marketing examples

Hi all! Sharing our experiences and strategies with one another is what makes the Community a unique space to grow and learn together. With that in mind, I’m sure many of you are eager to learn what insights we can leverage from the past to positively impact our Cyber Weekend results this year! l evaluated BFCM strategies from 10 brands, and today I’ll share how to unlock your own success by learning from three brands who dominated Cyber Weekend last year. There’s one brand whose efforts flopped, so you can learn from their mistakes too. You can use these strategies in your own plans so your 2023 Black Friday and Cyber Monday promotions shine. Let’s dive in with what to avoid first, before we celebrate what succeeded. What not to do A women’s skincare and razor brand has a reputation for developing innovative products. One thing they do well is bundling complementary items all year round. During BFCM 2022, they did a site wide discount of 25% that also applied to product bundles. I sub

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ebusiness pros
Partner - Silver
1 year ago
J
Contributor I
julia.voucherifyContributor I
posted in Show & Tell
Voucherify & Klaviyo for BFCM Success

 Hi all!Once a brand experiences rapid growth, maintaining personalized communication that goes beyond "Hi {first_name}" becomes an exceedingly challenging task unless appropriate tools are in place. Targeted incentives, loyalty offers, or referrals do wonders for livening engagement up.  Voucherify <> Klaviyo Voucherify Promotion & Loyalty Engine now integrates with Klaviyo. It means that you can:Share various codes, including promo codes, referral codes, loyalty card codes, and gift cards via Klaviyo campaign. Distribute campaign details such as release dates, QR codes, or links to customer dashboards. Store and update custom attributes within Klaviyo. Create and edit customer profiles within Klaviyo.See how to connect Voucherify with Klaviyo: https://www.voucherify.io/integrations/klaviyo

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J
Contributor I
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Supercharge your BFCM email & SMS planning and WIN!

Join the Klaviyo Community's Black Friday Cyber Monday monthly challenge and gear up for the ultimate weekend of holiday marketing! We're thrilled to present a series of exciting challenges each month leading up to BFCM, designed to supercharge your preparation. By actively participating in these challenges, engaging with fellow members by providing feedback and likes, you'll earn valuable points along the way.🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:a personalized one-on-one account audit session with a Klaviyo expert.  invitation to join one of our highly sought-after community Superuser group virtual meetups. Get ready to unlock your full potential, gain valuable insights, and network with the best in the industry. Join us in the Klaviyo Community's Black Friday Cyber Monday monthly challenge and let's power up your BFCM success together!Your next challenge if you ch

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ashley_mcdermott
Klaviyo Employee
1 year ago
inboxingmaestro
Partner
inboxingmaestroPartner
published in Show & Tell
Reporting best practices to ensure Black Friday/Cyber Monday success

As the holiday season approaches, businesses worldwide gear up for one of the busiest and most lucrative periods of the year: Black Friday and Cyber Monday (BFCM).  These shopping events offer a significant opportunity for brands to boost sales and revenue. However, to make the most out of these campaigns, ensuring deliverability best practices is crucial. Campaign reporting  and a holistic view of analytics plays a pivotal role in this process, as it enables businesses to gauge the effectiveness of their marketing efforts and optimize their strategies for maximum impact. Let’s delve into the best practices for campaign reporting and analytics to ensure that your deliverability is BFCM ready. 1. Define clear objectives Before building any campaign, it is essential to set clear and specific objectives. While working with many clients, often across multiple industries, most marketers simply run “business-as-usual campaigns” without a defined and clear goal and purpose. Without a defined

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inboxingmaestro
Partner
1 year ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Show & Tell
Best practices for Cyber Weeknd and winter holiday strategies recap [Superuser event]

Hi all!  What a great time we had together for our Superuser quarterly networking and strategy session yesterday!  We shared 17+ exclusive strategies, tips and resources for a successful Q4 planning for our most engaged members of the Community! For this quarter’s meeting, we discussed strategies Klaviyo CSMs recommend for how to best prep for:The month of BFCM Cyber Weekend Year-end holiday marketingThank you to all who attended, loved hearing your Q4 BFCM launch and year-end holiday marketing strategies, especially from @retention , @stem , and @KatherineB !  Our Superuser attendees will receive the deck from our meeting so they can further research and utilize our exclusive tips and resources to best prepare for the upcoming quarter! Eager to attend these events in the future? You can qualify for events like these by becoming engaged members in the Community, aka Superusers!  To became a Superuser you need to engage with at least 15 topics or provide 5 best answers in one quarter!  

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Taylor Tarpley
Community Manager
1 year ago
Ashley I.
Partner - Platinum
Ashley I.Champion & Partner
published in Show & Tell
How to create a successful Cyber Weekend campaign calendar

Hi Community! I’m Ashley, one of the Klaviyo Community Champions here. Today, I am going to be sharing a how-to guide on creating a Black Friday Cyber Monday (BFCM) campaign calendar for the upcoming holiday season.  Black Friday and Cyber Monday will be here before you know it, and many marketers have already finished laying the groundwork for a successful BFCM strategy for this year. Read on to learn how you can get started with planning your holiday campaign calendar! Build a strategy guided by your data Klaviyo is an excellent, unified data platform that gives marketers and business owners alike a clearer picture of their customer data. Whenever you are considering a new strategy, or looking to build a marketing campaign, it should always be guided by the data you have collected from your customers.  Long before the holiday season, it is important to set yourself up for success by performing the following actions in the months leading up to BFCM: Determine your Smart Send Time Buil

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Ashley I.
Partner - Platinum
1 year ago
inboxingmaestro
Partner
inboxingmaestroPartner
posted in Show & Tell
3 Email Growth Strategies To Improve Deliverability & Email ROI

If you really want to bring great results from your email marketing to make a positive impact on your business, you must:1) Focus on your list building methods:- Be it your website, landing pages, app, social networks, POS, etc. - building a quality productive list (aka double opt-in) is a key. If you believe that double opt-in strategy will impact your business because your list growth will be slow, then you’re wrong! Focus on quality, and not quantity. Period!- Don’t avoid securing your email capture forms across all your digital assets using captcha / real time email validation to safeguard your email programs. You never know when you’d become a victim of next bot attack like list bombing.2) Focus on your list housekeeping:- Keep it simple & smart in your targeting & segmentation by tightening the engagement criteria across your segments.- Stop sending emails to people who haven’t really engaged with your emails in the last 3 months. Take a step back and understand why they

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inboxingmaestro
Partner
1 year ago
max77
Problem Solver II
max77Problem Solver II
posted in Show & Tell
New Customer Profile UI Feedback

Hey folks, just wanted to give some feedback and thoughts on the new customer profile UI that is rolling out next week.There seems to be a lot of dead space on the page that could be better used for conveying information. As it is now, there is a bunch of blank area around the main details and even within them, while the activity log is crammed over into the side:Activity log was very helpful for me to see what emails certain profiles were getting, but now there’s a lot more scrolling I’ll have to do than with the old UI. For my use, it was generally one of the most important parts of seeing a profile, though I know that might not be the case for everyone. Still, I’d like to see if have more space, perhaps by condensing some of those dead spaces on the page. (Side note, seeing emails with their headlines was wayyyy more convenient than seeing by internal title for me. Could we get an option to switch?)The switch of metrics to another tab is fine, though that was generally the second mo

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I
Klaviyo Employee
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
June Community Allstars & New Superusers

Community Allstars The Klaviyo community proudly cultivates an energetic and collaborative space. Here, members unite to exchange valuable knowledge, empower each other, and provide constructive input. We are immensely grateful for the remarkable contributions made by our community members. Let's join forces to celebrate the exceptional achievements of our top performers in June. Brace yourself to meet the stellar individuals who have truly illuminated our path! 🏆Our top contributor this month is @bluesnapper , also known as Andy Dawson from Blue Snapper Digital Marketing with 239 points! Andy’s contributions include creating 16 replies to help fellow members, receiving 15 likes and giving 9 likes. Andy also had 8 of his replies selected as the best answer that supported other members questions. Andy has truly demonstrated what it means to be a Klaviyo Community Allstar. Thank you for all of your efforts! 🏆Leaderboard:🥇 @bluesnapper  (239 points)🥈 @Sumaya  (109 points)🥉 @dgibbs  (

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ebusiness pros
Partner - Silver
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Community Showcase: Summer edition

This months community Showcase template comes to us from Verb. Summer sales are a big revenue driver for many brands. Verb’s template uses 2 different discounts/offerings while using 1 call to action for their customers. By keeping the call to action the same (to shop now) and offering a discount on specific items and a free product on purchases over $45, Verb was able to achieve high click through rates on their Summer sales campaign!-Does your brand use Summer sales to drive revenue?-What templates does your brand use with multiple discounts/offerings?-What is your strategy when using more than one discount? What business goals do you go after?-What success have you seen from using multiple discounts? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!

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ebusiness pros
Partner - Silver
1 year ago
chelsgrove
Partner - Gold
chelsgrovePartner - Gold
published in Show & Tell
Best practices to utilize SMS couponsInspiration

In today's fast-paced digital world, effective marketing strategies can make or break a business's success. Two powerful tools that have gained immense popularity in recent years are SMS marketing and coupons. When combined with the robust capabilities of Klaviyo, these tools can supercharge your marketing efforts and drive impressive results. Let’s explore the best practices for utilizing SMS and coupons in Klaviyo, enabling you to unlock their full potential and achieve outstanding engagement and conversion rates. Building a Solid SMS Strategy: SMS marketing is a direct and personal way to reach your audience, ensuring high open and response rates. When implementing SMS campaigns in Klaviyo, consider the following best practices:Obtain Permission: Before sending SMS messages, ensure you have obtained explicit consent from your customers. Implementing a double opt-in process will ensure compliance with regulations and maintain a high-quality subscriber list. Segment Your Audience: Use

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chelsgrove
Partner - Gold
1 year ago
Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Show & Tell
How to create an effective welcome flowInspiration

Hi Community! I’m excited to share with you all today on how to take your welcome flow to the next level! One of the most important email flows you can create for your brand is the welcome flow. (Okay, the abandoned cart is right up there, as well, but still!) Think of it like the magic flying carpet of emails that is there to guide them along the wonderful path of purchasing with your brand. If you're currently sending just a single welcome/coupon email in your flow.... and then crickets after that - you're leaving a huge gap in your customer journey! Your welcome flow should be all about turning your brand-new prospect into a best friend. In this article, I'm going to break down the steps we take when building an effective welcome flow of emails. Understanding Your Ideal Customer This step is going to be either a fun one or put you on the struggle bus, but truly understanding what your ideal customer wants, hates, and feels is vital to a successful welcome flow. I highly recommend ta

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mfray
Contributor I
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
May Community Allstars

At Klaviyo, we wholeheartedly embrace and foster a vibrant community, where members come together to share their valuable insights, uplift one another, and offer constructive feedback. We deeply appreciate the incredible contributions of our members. Let’s celebrate our outstanding contributors for the month of May. Get ready to meet our allstar members who have truly shone bright!🏆Introducing our exceptional contributor for this month, Don Gibbs ( @dgibbs  ). Don has truly made an impact with an impressive score of 180 points! Don has shared their expertise by initiating 8 new topics and providing valuable insights through 10 replies. Furthermore, their contributions have resonated with our community, garnering 5 appreciative likes. We applaud Don for their outstanding performance and dedication in making our community thrive with their invaluable contributions. Congrats, Don!🏆 Leaderboard:🥇@dgibbs  (180 points) 🥈@Stefan_TheFIbreCo.  (79 points)🥉@nambirajanks  (77 points)🥉@miran

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chloe.strange
Community Manager
1 year ago
ebusiness pros
Partner - Silver
ebusiness prosChampion & Partner
published in Show & Tell
How to launch your first flows in Klaviyo

So you have a new Klaviyo account, and you're ready to build your first flows. Where do you start? The most wonderful benefit of using flows is they automate your email marketing in response to an action, or lack of action, taken by your subscriber. First things first Although these emails are automated, that doesn’t mean you can treat this like a “set it and forget it” type of tool. You’ll need to refine your flows over time. This can look like: adjusting the content A/B testing subject lines switching out offers to find which ones have the best conversion rate. Each iteration will be a little stronger as you’ll learn new information about what your unique audience responds to most.  Designing a flow can feel daunting at first. There’s the logic of the automation to configure, deciding if/when to use a conditional split, and the content of the emails to write and design. If you go into this process expecting a perfect multi-email series, you might end up delaying the launch of your fi

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ebusiness pros
Partner - Silver
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
May Community Showcase: Apparel & Accessories

Hello Klaviyo community!Our May community Showcase comes to us from Billy Reid. This template uses two different CTAs. Sometimes using too many CTAs can cause confusion of what the main point of the email is, but this email utilizes more than one CTA well. By only advertising these two main CTAs with clear differences is a good tactic, rather than many different CTAs for similar products. -What templates does your brand use with multiple CTAs?-What is your strategy when using more than one CTA? What business goals do you go after?-What success have you seen from using multiple CTAs? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!

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KatherineB
Partner - Platinum
1 year ago
Ashley I.
Partner - Platinum
Ashley I.Champion & Partner
published in Show & Tell
How to get started with WooCommerce

Hi Community! I’m Ashley, and today I’m sharing some of my favorite tips for WooCommerce stores looking to get started with Klaviyo.  WooCommerce is one of the most popular ecommerce platforms out there, and it enables merchants to  extend the functionality of their websites through plugins and custom coded solutions. Though the platform is open-source, most integrations can be completed with just a few clicks, making it approachable to users who may not have a technical background. Klaviyo offers a seamless one-click integration that allows brands to sync all historical and real-time data from their WooCommerce store into Klaviyo. In the second half of 2022, my team had the pleasure of engaging with a brand on WooCommerce who was looking to migrate their email marketing from MailChimp to Klaviyo. Prior to working with us, this apparel brand struggled to send campaigns on a recurring basis, their Welcome Series and Abandoned Cart flows were not performing well, and they felt that their

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Dalton_SmartSites
Partner - Platinum
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
April Community Allstars!

At Klaviyo, we value and encourage a collaborative community where our members actively participate and support each other by sharing their insights and providing constructive feedback. As we recognize the contributions of our community, we would like to showcase our top contributors for the month of April. We're excited to announce Mark, also known as @s0lid, from Plus63 Digital Marketing Firm as our top contributor. With a total of 102 points, Mark's active participation in our community included creating three new topics and providing valuable insights through nine replies. Additionally, Mark's contributions were appreciated by the community, receiving three likes for his posts and giving six likes to others.  We would also like to recognize all of our top contributors for April, whose engagement and contributions make the community thrive.Leaderboard @s0lid  (102 points) @worcestershiresauce  (86 points) @popsmash  (71 points) @brewcrew  (67 points) @jmacman  (65 points) Are you re

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s0lid
Active Contributor II
1 year ago
M
Contributor I
MarijaMaticContributor I
posted in Show & Tell
Looking for resources or articles for multivendor ecommerce platform

I’ve found all the guides and articles to be very helpful and informative, just trying to see if there are any specific to a multivendor ecommerce platform

352
M
Contributor I
1 year ago
Jakub
Partner - Silver
JakubPartner - Silver
posted in Show & Tell
Enrich Contact Profiles

Hello Community,As a data enthusiast, I love using technical flows to unlock the full potential of customer data. By leveraging the power of automation, I create tailored segments and data stamps that pave the way for unbeatable customization and personalization.And the best part? You don't have to start from scratch! In Klaviyo we have some examples that can be used right out of the box:Enrich first purchase date Enrich SMS subscription date Enrich email subscription date Enrich customer Interest based on product categoryI'd love to hear from you! Have you developed or utilized any other technical flows that have helped track customer behavior or add additional data points to your audience? Your insights could help us all take our data game to the next level. Let's share and learn from each other! 

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jimk
Active Contributor I
1 year ago
Brett_Gatsby
Problem Solver IV
Brett_GatsbyChampion & Partner
published in Show & Tell
How to utilize webhooks in your customer journey

Hi Klaviyo community! Being able to use Klaviyo as your CDP (Customer Data Platform) is one of the many things that sets it apart from the other email and SMS solutions on the market. Why? Because it means you can have one source of truth for all your customer data. When you have each step of your customers’ journey in one platform, it makes it easier to run your business, deliver a premium customer experience, and leverage your data together to make the right decisions and grow your sales year over year. But what does it mean to use Klaviyo as a CDP? To me, it means Klaviyo is THE place I want all my data to sync to for three reasons: Your data is more useful in Klaviyo than anywhere else. The user experience is simple to understand even as your data grows. The platform is easy to build on, making it simple to sync your data to and from Klaviyo.  Today, I’m going to explore how you can leverage this third point, especially with the help of webhooks.  But first, what are webhooks? 

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Brett_Gatsby
Problem Solver IV
1 year ago
inboxingmaestro
Partner
inboxingmaestroPartner
published in Show & Tell
How to ensure deliverability is working for you, not against you

​Hi Community!  I’m excited to share an experience with you involving the importance of deliverability and steps you can take to ensure yours is healthy and positively building your brand's reputation.  Recently, I had a client who encountered serious deliverability & reputation challenges with Gmail. They were implementing poor sender reputation practices like: Untrustworthy sending habits: inconsistent sending frequency, sudden spikes in email volumes, poor segmentation practices, sending heavy image-based emails Poor list acquisition and housekeeping practices Lack of use of monitoring tools to see deliverability and sending reputation.  Whether you’re guilty of one or all of the issues shared earlier: don’t worry! I’ve created a four-step program to help those, like my client, find success in deliverability! Phase 1: BUILD a good foundation It's important to establish a strong foundation for email deliverability for your brand. A good relationship is built on deep trust. Be

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inboxingmaestro
Partner
1 year ago
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