Show & Tell
Share your learnings, ideas or tips with others!
- 76 Topics
- 119 Replies
I have someone doing an analysis on our website and current setup with Klaviyo. We have had the Turbo up for about six months and joined Klaviyo.While we wait for the analysis to be finished; does anyone have any suggestions on Product Review setup?To me Product Review seem to be getting out of hand and seem to not be being managed or implemented well. So many sites have them now and I understand the benefits. If understand the consumer now expects to see them or the trust factor drops on the site.Some systems seem to be so overwelming that they overlap Klavio which hurts efficiencies in my book.Some say if all depends on sale volume as to the importance. We have a newer site…about 40 sales per month.Any feedback would be appreciated. Thanks
Having an email subscriber turn into a customer is a great feeling, a huge win that shouldn't be ignored, but the real money starts getting made when you have a great repeat purchase rate. The acquisition cost is much lower on repeat customers and goes a long way towards generating brand awareness and brand ambassadors.Today on the Klaviyo Podcast we're joined by Vira and Alissa of Flowium to talk repeat purchase rate and CLTV. They address some common questions, misconceptions, and provide strategies to improve these metrics.One of the most interesting points brought up was the concept of having multiple tracks of Customer thank you/Post-purchase flows. Generally we see a single Post-purchase flow for the first time buyers. Alissa and Vira introduce the concept of have a post-purchase flow for 2nd time, 3rd time buyers, etc. This is a great way to show customers that you're paying attention and really appreciate them becoming a repeat purchaser.What content do you use? You don't need
SMS marketing began in the mid 2000s, most notably by some large brands like Nike in 2006, but is now one of the most common and profitable ways of marketing. It is something that used to be difficult, expensive, and somewhat misunderstood. So when Klaviyo released SMS in early 2020 I found myself asking if it was correct for me to be recommending this to our customers.Joining us as the first internal Klaviyo guest on this podcast, Navin Jain, SMS Account Executive, helps answer that question directly, after explaining some basics, even if it means telling some customers or listeners to hold off.The way Navin, and many of us at Klaviyo, look at SMS is that "SMS is really a great tool to add fuel to the fire." AKA if your email marketing strategy is solid, it doesn't have to be perfect, you would consider enhancing your performance by developing an SMS strategy. Similarly, if you're not seeing the results you want from email, or are struggling with setting up some main flows (Welcome Se
Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase. List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that
Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!
Ronnie Teja, CEO of SoftwareKeep, joins us to talk about 2021 planning. With 2020 being one of the strongest years in history for eCommerce the question now becomes: How do we keep it going? Ronnie speaks to the importance of creating educational content. How can customers use your product correctly? What should customers know before making this purchase? When exploring additional revenue opportunities, Ronnie implemented SMS, "We were noticing that people wanted to get on the phone less and less...offering SMS, we're offering hands off options for individuals to set up appointments, calls, and support." On setting goals as a leader: "First of all you have to critique yourself before you critique others...you have to have your employees comfortable to provide feedback on goals." Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth
Chris Handy from Demand Outlaws joins us to talk about email content planning for 2021. You've likely put yourself and your team through the gambit of Black Friday/Cyber Monday content but there is still a lot of money to be made and it all starts with a good content plan.Chris shares some excellent ideas on how to begin content planning, from choosing the topics to creating the headlines to converting the reader. It all starts with his 52 card deck strategy, which hits the nail on the head."What's missing from a lot of content strategies is building towards something." What can your team come up with to create some additional pieces of content?Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth
It has been quite a tumultuous year for ecommerce, especially for small businesses that have had to pivot continuously over the last few months. One great way to give back this year and support our community of entrepreneurs is to shop from other small businesses for the holiday season. Drop a link below to your store and feel free to highlight 2-3 of your best sellers as gift ideas!
Hi Community! This is Garrett Imeson, the Chief Marketing Officer and one of the founding partners of Splash. I’d like to start by saying thanks to the entire Klaviyo team for allowing me to participate in the Klaviyo Holiday Show. It has already been a fantastic experience and Klaviyo has done an absolutely amazing job of making the most out of our gathering limitations here in 2020. I’ve been honored to be a part of the whole experience.As a bit of background, Splash is a US direct-to-consumer online wine company, founded as a family-owned and operated business. We focused on using our generational experience in the wine industry to make the experience of buying wine online consumer focused and friendly. We do this by offering incredible wines at industry-leading prices (we take a maximum of a 15% markup on wines) and pairing it with fanatical customer service, leading us to becoming the most and best reviewed online wine company in the country via TrustPilot.2020 saw us undergo mass
Dennis Mistrioty, co-founder and CEO of Batch by www.wisconsinhempscientific.com, joins us on the podcast to talk about evaluating Black Friday/Cyber Monday and how to keep the foot on the gas through the holidays and new year. We focus on how to market products as gifts, using smaller items (both size and cost) to incentive last minute purchases or add ons to an already larger order. "Throughout the rest of the holidays our main focus is making sure we have 'ready to gift' items." The focus on making products gift ready and marketing less for self-purchases is something that a lot of brands should be focusing on over the next few weeks. Are you batching your products into gift items? If so what’s working?Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Po
Hey Community! One of the biggest shopping holidays in the US has passed: Black Friday/Cyber Monday. Our team did some preliminary research into how it all went and Klaviyo users drove 3.1% (~$1 billion) of all online store sales. How amazing is that?In the spirit of celebration, we want to see what your best performing emails/sms/forms and strategies were.Share a screenshot of your best below (remember to not include any private details like customer email addresses) and tell us a little bit about what worked for you!
Hi All! We’re still in the middle of Black Friday weekend, but now the actual day has passed - how did it go?! Anything you would do differently next year?Also, this twitter thread by Alex McPeak about the emotions leading up to and during Black Friday are spot on! hahahttps://twitter.com/klaviyo/status/1331606595998937088
Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan
Hi everyone,Love that Klaviyo has put this together. I’ve used Klaviyo for the past 3 years but the last year I’ve really doubled down and spent more time in Klaviyo than any other software. I’m looking forward to helping others here as well as getting help. If you want to connect on twitter my handle is @jsappington Thanks!
A common concern we are hearing here at Klaviyo is shipping delays, especially from small business owners. What is your approach to shipping this year -- are you moving up your last day for guaranteed delivery emails or not offering guaranteed delivery by the holidays this year? Any other strategies you are utilizing to mitigate any shipping concerns?
With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far. By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check
Pamela Booker, founder of Koils by Nature, joins us on the podcast to talk about the importance of collecting emails early, creative ways to market beauty products, using Klaviyo to get the most out of your content, and advice on the upcoming Cyber Weekend. Pamela is another incredibly unique guest in the sense that she consults with other brands on top of implementing her own strategy.In our conversation, we focused on the concept of educational marketing, which the Beauty industry is uniquely equipped to utilize."In this space before and after is really important. We provide customers detailed instructions on how to take good before and after shots, which angles and lighting to use, and how to post their reviews.""...our products that aren't performing well, instead of discounting, we push them to the front with live video tutorials on how to use them and the results." Have you considered ways to utilize video in your marketing? Are you already successfully using video to market your
Matt Mullenax, founder of Huron, joins us on the podcast to talk about how he started his marketing, implemented Klaviyo, is trying SMS, and pushed through his first Black Friday/Cyber Monday. You can find more information on Huron at usehuron.com. There are a lot of great insights but the two that stuck out to me were:"The main tenant of our original marketing strategy was relatability..."The Huron team didn't plan for Black Friday 2019 a month ahead – they got things ready 2-3 days ahead, but they still pushed out sales and had a successful weekend. Not everything has to be perfect. What are some strategies that you’ll be testing or implementing over the next few weeks for Black Friday/Cyber Monday? Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Podcas
Hello Community! Today we’re pumped to bring you perspective from Mary Coggins of Athletic Greens and our own Geanna Flavetta of the Academy team. Mary brings a unique perspective as a now Klaviyo customer that used to be a Klaviyo consultant. One of best pieces of advice Mary has is to “get the basics up and running” before starting to get fancy within Klaviyo. Generally referring to the Welcome Series, Abandon Cart, and Browse Abandonment flow. We see this all too often where people start to get into the weeds on advanced automation that will likely net them less revenue than one of these flows.Lastly, it was great to hear about the products Athletic Greens has, especially in a time of year where health is at the top of a lot of our minds. Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your
Hello Community! We're welcoming back Phil from Tetra to wrap up our initial conversation on optimal Klaviyo account performance. We left off with Signup forms and now we discuss Flow and Campaign best practices. You can find more information on Tetra at gotetra.coSpecifically we discuss:The big 4 Flows and how they should be set up Campaign best practices from open rates and revenue share List management - how to know which lists you should be sending toOur other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple PodcastSpotify PodcastThank you,
Listen to Michael Pinckney of Pinckney Cookie Cafe share his story about how he brought his business to ecommerce in the wake of COVID. There are some great insights into how he prioritized, what he wished he had done sooner, and how he is giving back to the community in these uncertain times. And treat yourself to some great cookies at https://lovethesecookies.com/! It’s great to listen to Michael share how he never really thought Black Friday was right for his business when he started but is now planning on taking advantage of the holiday. Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple PodcastsSpotify PodcastsThank you,
Hey Community, I'm Taylor on the Growth team and I manage our podcast and social growth accounts. Every Tuesday, I'll be adding a brand new episode here featuring Klaviyo customers and partners who are innovating their email marketing strategies. If there's a topic you'd like to see, or if you’d like to participate on an episode, please let us know in the comments!In our first partner Growth Podcast, Phil Rivers of Tetra and I go through a Klaviyo account and pinpoint what our customers should focus on when analyzing their success. There’s so much one can do inside Klaviyo it is helpful to get some outside advice on where to start and what to expect. Phil is a great resource and one of the most relevant quotes he gave was “Greatness is the enemy of good enough”. Do you find yourself getting stuck on perfection instead of just hitting send/turning a flow live? Let us know where and we’ll do our best to help. Our other podcast episodes feature a blend of customers and partners who give
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