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We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes” Have more questions about how to use a quiz? Share them with us in the comments below!
Hi there, Whether you attended our interactive workshop live or not, you can watch a replay below: In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!
For DTC and ecommerce businesses, the Thanksgiving/Black Friday/Cyber Monday weekend are one of the most, if not the most important event of the entire year. With so much riding on the performance of the holiday season, it is essential that brands adequately prepare their marketing plan and campaigns. However, so many businesses find themselves ‘running out of time’ and have to scramble in the last few weeks before the holidays. With the 2022 holiday season just around the corner, it's imperative to get your game plan ready to have an epic holiday sales season this year.Here are my top 10 BFCM Prep tips and strategies to make this Cyber Weekend your best one yet! #1: Audit last year’s campaign performance Start by looking back to see what performed well and what didn’t last year. This ensures that you’ll leverage the winners again and replace the losing campaigns for this year. Don’t just look at what campaigns generated the most revenue; instead, broaden your perspective to look for
When I send a test email the name (brand) at the top of the email is dispalyed in bold. I want to change the name of this. I have tried changing the name by going to Account > Contact Information > Organization. and changing it there, then saving it, but it hasn’t changed when I send a test email. Should I be changing it soemwhere else?
Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist
Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic
Bonjour à tous, Que vous ayez pu assister à notre Live Q&A ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Voici ce qui s’est passé pendant cette session :Rappel des paramètres du flow builder dans Klaviyo 3 exemples de flows avancés : abandon de navigation (browse abandonment), réapprovisionnement (replenishment), retour en stock (back in stock) Réponses en direct à vos questions sur les flows Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à growth@klaviyo.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :Getting started with flowsFlow GlossaryUnderstanding flow triggers and filtersGuide to Flow BranchingHow to create a browse abandonment flowCreating a Replenishment FlowHow to build a back in stock flow
Hello Klaviyo Community! Let’s address the elephant in the room (industry): Privacy changes. We’re all talking about them, but are any of us really sure how to combat them? Luckily, I’m here to share some tips and tricks that will can help my fellow Community members how to overcome the challenges their brands may face as third-party data and cookies become a thing of the past. Why zero-party data can help brands combat the privacy changes Customers demand more personalized shopping experiences, but are also clamping down on the data they are willing to share; this makes creating personalized experiences difficult for brands. The secret to navigating privacy changes is zero-party data.Zero-party data is data that a customer freely shares with a brand, and it is becoming increasingly important as the e-commerce industry moves away from third-party data and cookies. Brands that collect zero-party data will be able to create personalized experiences that shoppers demand which will also
Hey Everyone!Quick inquiry: Me and my team have gone through a ton of klaviyo courses as well as external resources from the known experts in the space (i.e Daniel Budai, Chase Dimond, etc.)We have excellent foundational strategies and automations, but we’re wondering how to take things to the next level.Does anyone have any recommendations for GOOD email courses and/or resources that cover advanced mechanisms for email marketing?Thanks,
Hi, I just became part of Klaviyo’s partner program. When looking for my partner’s referral link, I get this: https://www.klaviyo.com/partner/signup?utm_source=0013o00002cGwy9AAC&utm_medium=partner If I share any URL from your website and add the “?utm_source=0013o00002cGwy9AAC&utm_medium=partner” will it still track any conversions that I generate? Thank you
Hi there,Recently I become a klaviyo partner, but I have some confusion about it, here are they !I have heard that there is a slack channel, which is dedicated to only klaviyo partners, if yes then how I can add on that slack group If i need any support or wanna need some strategies, can I contact klaviyo for it as a klaviyo partner? If I want to show case on social media that I am a klaviyo partner, how can I ? mean to say can i only show my certificate on social media or else there is another way to showcase on social media?I need answers of my these 3 questions. ~ThanksANAS
Let’s keep the conversation going with Kelley, Emma, and Julie from our August 25, 2022, account spotlight featuring Eagle Eye Outfitters (EEO)! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the EEO marketing team: Plans and promotes product restock announcements Uses discounting to bridge the gap between in store and online shoppers Incorporates SMS into their in-person Black Friday event Note: account spotlights are not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled. Key takeaways from the training: Segmentation is key. The EEO team saw 18.5x higher revenue from a campaign sent to a list size 2.7x smaller than a similar campaign. Identifying the most impactful aud
We needed to mass (re)move people from a list without unsubscribing, deleting or suppressing the profiles. For a client of ours we recently ran into an issue where we needed to mass remove various contacts from a list and add them to separate sub/smaller lists.Segmentation was not an option since we needed people to be subscribed to a list and not based on variables that could change. In this specific case it was a custom multilanguage shop with 1 Klaviyo account.An easy way to remove subscribers from a Klaviyo listKlaviyo does not provide an option to delete users from a list without manually removing them one by one. With thousands of people that needed to be removed this was not an option.SolutionUsing the information found in the klaviyo development documentation I've created this as a way to remove contacts from a list by using a CSV file with all email addresses in the header Email.Use case:While having to split up a main list in seperate sub-lists I encountered an issue that we
Hello Community! I’m going to lead us through this conversation through the point of view of an email marketing agency, sharing how to effectively tell your clients the potential issues your account faces if you choose to dismiss this practice, however, this conversation is equally important to those managing their own email marketing strategies too! This topic is specially important as we are in BFCM prep season. Let’s get started! Why You Should List Clean There are several reasons why this practice is important for your account and additional benefits from this habit that I’d like to outline as well. Here are a few: Improve your account stats (open and click rates) By removing unengaged users and lowering the amount of subscribers you send to, your opens and clicks will increase because you’re sending more to users who actively engage with your content Gain a better account health rating This is the rating that inbox agencies give to your account and it greatly depends on t
Bonjour à tous, Que vous ayez pu assister à notre Live Q&A ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Voici ce qui s’est passé pendant cette session :réponse aux questions fréquentes sur la segmentation démonstration du segment builder dans Klaviyo réponses en direct à vos questions sur la segmentation Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à growth@klaviyo.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :Understanding Segment ConditionsUnderstanding The Difference Between Segments and ListsKlaviyo's Default Lists and SegmentsHow to create customer engagement tiersGuide to Advanced SegmentationIntegrating Owned Marketing with Your Facebook Advertising Strategy (Academy course)Personalizing
Hi Community! I’m sure all of you have experienced the effects of supply chain shortages over the last year. It’s definitely been a challenge to keep retail clients competitively performing when their product is often missing or delayed. Luckily, Klaviyo has some great features that help us combat that. Supply Chain Issues Are Here to Stay - Now What? I have clients who, over the last year, have had a ton of supply and some clients that have had products sitting in container ships off the coast for months. I even have one client who finally received product after waiting months only to find it had a flaw in it and has to be redone - she is currently trying to figure out a way to keep the product in the US to get fixed so that she does not run into any more time delays. In situations like this, it can be hard to push products due to stocking and inventory uncertainty. Alternatives to Product Pushes So how do we combat this? Thankfully, our clients all have some sort of product in stoc
Let’s keep the conversation going with Holly and Julie from our June 14, 2022 account spotlight featuring Seattle Elderberry! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how Seattle Elderberry: incorporates text only emails into their sending calendar uses omnichannel marketing can balance out campaign and flow revenue by introducing additional flows Note: account spotlight is not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled (it will be in August 2022). If you want to get some of the strategies from the session up and running in your account: A/B test text only and text/image hybrid templates with a small audience to see how text only emails perform with your sub
Hi Community! Bryan here! Excited to share some of my experiences with you concerning data maintenance in your account and how to use Analytics tools and features in Klaviyo to ensure everything is firing correctly. Let’s get into it! Automations Don’t Mean “Set it and forget it” The power of marketing automation has changed the game for so many marketers. It has given back countless hours from having to manually create and send messages, and has allowed brands to provide a more personalized experience for your customers based on specific data passed into Klaviyo. However, many marketers get into trouble, or miss big revenue opportunities, when they think “Automation” equals “set it, and forget it.” Klaviyo is a powerful tool that allows marketers, like you, to quickly collect data from a number of different sources (email/SMS capture, ecommerce transactional, onsite behavior, etc.) and set up robust flows that can deliver continuous revenues without having to spend a lot of time man
Hi everyone! Summer is heating up and so should your email and SMS communications! 🏝️ Of course, throwing marketing spaghetti at the wall is not going to get you the results that you are looking for, so here are a few examples of some strategic marketing efforts I've used that have gotten great success during the summer season and beyond. Let’s Get Social This Summer!With summer in swing, comes a great opportunity to reach your customers in fun ways! A great way to communicate with your previously-purchased customers is to send out emails and SMS communications to get them to submit user-generated content.It can be a fun and interactive way to:1. Get organic-looking content that you could reuse on social media and emails.2. Serves your customers by incentivizing them with fun giveaways. One strategy we’ve used successfully is to tie in certain prompts for your customers to follow. For example, if you sell cosmetics - you could send them a prompt about sharing their makeup looks for a
Hi Community! As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well. The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls
I work for a small ecomm grocer, and I’m weighing ESP options for the business. We don’t have anything in place yet. Currently considering Klaviyo and SendInBlue. I consider Klaviyo the gold standard for small businesses like mine and am leaning in this direction, but it’s difficult to get a clear picture of the unique benefits of Klaviyo relative to SendInBlue. Curious to know if anyone in the community has had experience with both and can share what features Klaviyo has that SendInBlue lacks. Our website and app are custom-built. Thanks!
