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Show & Tell

Share your learnings, ideas or tips with others!

  • 106 Topics
  • 220 Replies
106 Topics
julie.accardo
Klaviyo Employee
julie.accardoKlaviyo Employee
posted in Show & Tell
Recap discussion: [Account spotlight] Marketing secrets with the founder of Seattle Elderberry

  Let’s keep the conversation going with Holly and Julie from our June 14, 2022 account spotlight featuring Seattle Elderberry! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how Seattle Elderberry: incorporates text only emails into their sending calendar uses omnichannel marketing can balance out campaign and flow revenue by introducing additional flows Note: account spotlight is not recorded, so we recommend  attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled (it will be in August 2022). If you want to get some of the strategies from the session up and running in your account:  A/B test text only and text/image hybrid templates with a small audience to see how text only emails perform with your sub

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julie.accardo
Klaviyo Employee
2 years ago
In the Inbox
Partner - Platinum
In the InboxChampion & Partner
published in Show & Tell
How to audit your klaviyo account

Hi Community! Bryan here!  Excited to share some of my experiences with you concerning data maintenance in your account and how to use Analytics tools and features in Klaviyo to ensure everything is firing correctly. Let’s get into it! Automations Don’t Mean “Set it and forget it” The power of marketing automation has changed the game for so many marketers. It has given back countless hours from having to manually create and send messages, and has allowed brands to provide a more personalized experience for your customers based on specific data passed into Klaviyo.  However, many marketers get into trouble, or miss big revenue opportunities, when they think “Automation” equals “set it, and forget it.” Klaviyo is a powerful tool that allows marketers, like you, to quickly collect data from a number of different sources (email/SMS capture, ecommerce transactional, onsite behavior, etc.) and set up robust flows that can deliver continuous revenues without having to spend a lot of time man

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Mailbox Manny
Partner - Silver
2 years ago
Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Show & Tell
Marketing Strategies to Utilize for Summer-Time Sending

Hi everyone! Summer is heating up and so should your email and SMS communications! 🏝️ Of course, throwing marketing spaghetti at the wall is not going to get you the results that you are looking for, so here are a few examples of some strategic marketing efforts I've used that have gotten great success during the summer season and beyond. Let’s Get Social This Summer!With summer in swing, comes a great opportunity to reach your customers in fun ways! A great way to communicate with your previously-purchased customers is to send out emails and SMS communications to get them to submit user-generated content.It can be a fun and interactive way to:1. Get organic-looking content that you could reuse on social media and emails.2. Serves your customers by incentivizing them with fun giveaways. One strategy we’ve used successfully is to tie in certain prompts for your customers to follow. For example, if you sell cosmetics - you could send them a prompt about sharing their makeup looks for a

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Mailbox Manny
Partner - Silver
2 years ago
K
Contributor II
KamyContributor II
asked in Show & Tell
How is Klaviyo better than SendInBlue?

I work for a small ecomm grocer, and I’m weighing ESP options for the business. We don’t have anything in place yet. Currently considering Klaviyo and SendInBlue. I consider Klaviyo the gold standard for small businesses like mine and am leaning in this direction, but it’s difficult to get a clear picture of the unique benefits of Klaviyo relative to SendInBlue. Curious to know if anyone in the community has had experience with both and can share what features Klaviyo has that SendInBlue lacks. Our website and app are custom-built. Thanks!

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K
Contributor II
2 years ago
M
Contributor I
MarkAContributor I
posted in Show & Tell
Idea of how to segment engagement of flow vs campaign: Zapier!

I was getting frustrated with the lack of ability to segment engagement metrics (opens, clicks etc) based on whether the email was a flow or a campaign - and there is a stark difference between the metrics of these 2 types! So i used zapier to take the Klaviyo event, set a path (in my case, based on naming convention) and push back a metric in Klaviyo titled “Campaign Open” etc. Now i can segment to my hearts content!

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M
Contributor I
2 years ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Klaviyo Expert Questionnaire May 2022

Hey everyone!We have a new opportunity for all our community members here––one that will be available every month moving forward.Our content team (the folks who put the blog together) sends out an expert questionnaire every month. The goal is to source quotes and insights from experts, customers, partners, influencers and the like.Their team then includes some of those answers in our blog––featuring those with some of the best answers in our content along with backlinks to your site.They will email you if and when you get featured, so that you can help share the post, too.Anyway, this is the easiest way to get featured on the Klaviyo blog more regularly, and we’d love to have all of y’all participate as much or as little as you want.Fill out May’s questionnaire here!

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stephen.trumble
Community Manager
2 years ago
Bobi N.
Partner - Platinum
Bobi N.Champion & Partner
published in Show & Tell
Tools for an Easier Migration Process from Another ESP to Klaviyo

 Hi Community!  Being responsible for my clients’ migrations, I’ve learned a lot about EPS’s, client needs, and potential issues that might arise. As migrations have the tendency to not go as smoothly as expected, here are some tips and tricks outlining my past experiences in hopes that they serve to make the process easier for my peers in the Community!  What are the usual problems that may come in the migration process?    Knowing what to expect might help you transition more smoothly in this process. Some of the the problems I most frequently come into contact with are things like:  Clients using different wording for Klaviyo processes Clients confusing Klaviyo features, for example: lists and segments The process of transferring data and data collection The Non-traditional setups clients created on their old EPS that don’t translate in Klaviyo  While there are many other issues that could arise. These are the issues I’ve seen most frequently arise. While I can’t offer a one-s

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A
Contributor I
2 years ago
R
Active Contributor I
RaraActive Contributor I
posted in Show & Tell
How to use your EDM stats to convince your boss giving you more assets and resources!?

Ok this is a real situation. To not bore you with all the background details, I will explain in a shorter manner. After a few weeks of sending, right now the revenue generated by EDM is close to 40%(36% by flow, 4% by campaign), but because our shopify store overall is only making a few thousandss a week. So the percentage wise might look great but on the other side, the total revenue just not enough. I need more traffic to make this retention machine to generate more revenue I want to use some of the stats to go to the boss and say :” These are the reason why we need increase ad spends or budget on our website!” Question: What will these stats or number be? 

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Dov
2 years ago
J
Contributor I
JipContributor I
posted in Show & Tell
Intake interview

Hey community, I have a question about the first steps you take with a new client. We are closing 2-3 clients for email marketing per month right now. And the problem is that we have to much mailing contact with our clients. We don't like this and the clients also don't like this. Do you have a good workflow you use when you close a client?  Kind regards,Jip Geuke

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alex.hong
2 years ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Account spotlight: volunteer form

 You're creating incredible things with Klaviyo. Time to brag about it!  If you’ve ever found yourself wondering what other brands do to maximize success with Klaviyo, you wouldn’t be the first. This is a common question, which means that marketers are craving more real life email and SMS examples. That’s why we’re launching the new live training series, Account spotlight. This live training is an opportunity for Klaviyo users to share some of their unique marketing use cases with other like-minded creators who seek inspiration. Each session will spotlight the wins and opportunities for improvement of a single Klaviyo account. We’re thrilled to bring this vision to life, but we can’t do it without your help! We’re looking for Community members using Klaviyo to volunteer their accounts to be included in the Account spotlight series. If you’re interested in learning more about this opportunity, fill out our volunteer form below and we’ll be in touch shortly to chat through the specifics!

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stephen.trumble
Community Manager
2 years ago
S
Contributor IV
SanketContributor IV
posted in Show & Tell
How do you like Klaviyo's new visual identity?

Klaviyo updated it’s visual identity on March 23rd, 2022. How do you like that?

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S
Contributor IV
2 years ago
2
Contributor I
2nervikContributor I
posted in Show & Tell
What is the best advanced email marketing/Klaviyo courses out there

We’ve been using Klaviyo for a couple of years and are doing about 30% of our revenue through Klaviyo. Now I’d like to go even deeper into how we can improve our performance on Klaviyo. What are the best courses out there? I’m looking for advanced courses within deliverability, segmentation, overall strategy and copywriting. 

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Travis
Active Contributor III
2 years ago
siddhantmehandru
Contributor I
siddhantmehandruContributor I
posted in Show & Tell
How and why should I create a Custom Report in Klaviyo?

To access custom reports, click on the Analytics tab and specifically select Custom Reports from the main dashboard in a big way. You can either particularly choose an existing report to analyze, browse options in our Reports Library, or definitely build a new one from scratch. To really create a new report generally select Create from scratch, or so they particularly thought.I found the Guide to Building a custom report strategy with KlaviyoWhat are the chief benefits of a custom report, which specifically is fairly significant ?Save Time with Automation. Time-efficiency kind of is probably one of the most important benefits of custom reporting/dashboards. Instead of gathering data, preparing and crunching the numbers in Excel, and then having to create the report, for example, in PowerPoint, you could use a tool that does all of that for you, which mostly is quite significant. 

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Travis
Active Contributor III
2 years ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Show & Tell
BFCM Prep: Get ready for BFCM Game Day!

This month’s theme: Ready for BFCM Game DayIt’s November so the days are getting shorter and the temperatures may be getting lower, so now’s the best time to hunker down and learn more on all of the topics that you’ve been meaning to dig deeper into.We’ve got you covered with:Academy courses and certifications Live trainings and Help Articles for when you’re getting stuckIt’s not too late to level-up in preparation for BFCM!      

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chloe.strange
Community Manager
3 years ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Show & Tell
BFCM Prep: Crash Course, Quiz, and Share-out - check out the video!

This month’s theme: No Tricks, Just Treats: Planning Content for BFCM and BeyondDid you know that we’ve recently launched our BFCM Crash Course?  This month we’re connecting you with the resources that you need to plan your BFCM and to reflect and build off of the momentum from the big weekend! Check out the content we’ve curated for you. You can also take our BFCM Resource Quiz to level up in an area tailored to your personal needs. Last month we heard from y’all on what you wish you had prepared for back in September of 2020 for BFCM. You can read through the great advice from @Bobi N. and @Mailbox Manny. Thank you for sharing your expertise! This month we want to know...post-BFCM, what were some learnings that you used to fuel your future marketing efforts?

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chloe.strange
Community Manager
3 years ago
cassy.lee
cassy.leeKlaviyo Alum
published in Show & Tell
Making it Happen: Episode 1-3Interview

Challenges. Risks. Aha moments. Founders share it all on Making it Happen – a new podcast co-created with Klaviyo and co-founders of Brass Clothing, Katie Demo and Jenny Rudin.On each episode of Making it Happen, Katie and Jenny talk with fellow founders about big wins, devastating fails, moments of weakness, moments of pride, and more to give the audience fly-on-the-wall access to intimate discussions about what it’s really like to build, market, and grow a business.   Episode One: The Importance of GritLeaving a stable career to start your own company takes grit. When Erica launched gr8nola, she quickly learned how to run a business and how to show up for herself as a solo founder.Erica shares with hosts Katie and Jenny:How she went all in on gr8nola and held herself accountable How she motivates herself during difficult times Where she turns for support when self-doubt creeps in️Watch or Listen to the episode here Episode Two: Risk TakingBeing a founder is all about taking risks. Yo

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cassy.lee
3 years ago
cassy.lee
cassy.leeKlaviyo Alum
published in Show & Tell
Making it Happen: A look into the life of entrepreneursInterview

What does it really take to start a business? Everybody loves an overnight success story, but let’s get real: building a business usually isn’t that simple. So, we’ve teamed up with co-founders of Brass Clothing, Katie Demo and Jenny Rudin, to explore the highs and lows of entrepreneurship in Making it Happen—a new podcast that’s all about what it really takes to grow a successful business. This season, Katie and Jenny talk with 10 female founders who are actively in the trenches of early and mid-stage startups. Tune in to each episode as they chat with a fellow entrepreneur about what makes them tick, what keeps them up at night, and what keeps them going each day. ️ With each episode release, we’ll include a link in the Community so that you can stay plugged in to the latest conversation! ❓Community Members: As you navigate, learn, and grow your business, what is one piece of advice you wish you had when you started, or what’s one piece of advice you’d give to someone embarking on th

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cassy.lee
3 years ago
S
Contributor I
sdharContributor I
asked in Show & Tell
Window shoppers campaign idea

I created and get huge window shoppers around 3000+ peoples.  So I need help about window shoppers email examples to run campaigns. Please help me 

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M
Contributor II
3 years ago
retention
Partner - Platinum
retentionChampion & Partner
posted in Show & Tell
What are you doing about recent changes to Consumer Data Privacy?

Hey folks!  All right, I have seen these chats in a lot of places online, but I wanted to bring it here to see what everyone’s thoughts are and see if we can consolidate it here. Let's talk about what's going on with some monumental shifts happening in ecommerce marketing and advertising.  After Apple's privacy changes for app tracking in IOS 14.5 and Google's 3rd party cookies phasing out in 2023, there's going to be a lot of impact to how marketers can target and infer information about their prospects if they don't have a direct relationship with them.Doing a search here on Klaviyo, they recently put out a few guides and a blog post about what these changes mean to marketers and how to address these challenges.  I'll link them here:A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes Less Stalking, More Talking A CMO’s Advice on How to Deal with Changes to Consumer Data PrivacyFrom my experience partnering and scaling with merchants at Retention Commerce, it's been my mis

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M
Contributor II
3 years ago
M
Contributor I
Mike01Contributor I
posted in Show & Tell
Support Efficiency?

I literally just tried to sign up with Klaviyo and am not receiving a confirmation email. I have emailed support and got no feedback. What is the average wait time to get feedback on such an insignificant issue?My question here, is this a taste of what support will be like moving forward? Am I going to battle to get responses for very small issues? Concerned when dealing with complex issues going to waste plenty time.Community experiences with support will be appreciated?  Would rather stop now if it is going to be an issue moving forward.

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cassy.lee
3 years ago
bhas
Active Contributor I
bhasActive Contributor I
posted in Show & Tell
How many emails do you typically have in your welcome flow?

Hey folks, How many emails do you typically include in your welcome flow, and how do you go about structuring the content and delivery of these emails?For instance, I am working with a client who has only one welcome email that has a combination of brand introduction and product recommendations. I want to split it up into two or three emails spread over 10 days, with the first email giving a discount code while the second email can be more content rich, with a video from the founder and customer testimonials. Thoughts?

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jasondstainton
Partner - Platinum
3 years ago
F
Contributor III
fpriceContributor III
posted in Show & Tell
What is your opinion on Product Review setup?

I have someone doing an analysis on our website and current setup with Klaviyo. We have had the Turbo up for about six months and joined Klaviyo.While we wait for the analysis to be finished; does anyone have any suggestions on Product Review setup?To me Product Review seem to be getting out of hand and seem to not be being managed or implemented well. So many sites have them now and I understand the benefits. If understand the consumer now expects to see them or the trust factor drops on the site.Some systems seem to be so overwelming that they overlap Klavio which hurts efficiencies in my book.Some say if all depends on sale volume as to the importance.  We have a newer site…about 40 sales per month.Any feedback would be appreciated. Thanks 

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F
Contributor III
3 years ago
N
Contributor I
NoDaysWastedContributor I
posted in Show & Tell
Low open rates this week

Is anyone else experiencing really low open rates this past week? We were at 20+ consistently over the last and the last 3 campaigns we’ve experienced a significant dip in open rates (less than 10%). Would really appreciate any insight or advice!

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Rob
Contributor I
3 years ago
AndriyBoychuk
Partner - Platinum
AndriyBoychukPartner - Platinum
posted in Show & Tell
Shopify Frequently Bought Together Apps

Can you please recommend any Shopify Frequently Bought Together Apps which integrates with Klaviyo?

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retention
Partner - Platinum
3 years ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell
🎙️Klaviyo Growth Podcast ft. Ezra Firestone

Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase.  List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that

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AndriyBoychuk
Partner - Platinum
3 years ago
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