With Valentine’s Day upon us, you might love some inspiration for your own marketing campaign. Twigs, apparel and accessories brand, shared an example of their marketing from last year.
Below you will find excerpts from their highly successful email campaign. Between the design, product recommendations and discount offered, there are a number of reasons why this campaign was adored by their customers. Check it out!
Love the pun in the subject line — that would definitely encourage me to click if this popped into my inbox!
@Irrra @Ashley I. or @Kylie W!
Would love to hear some experts weigh in on what you think worked in the email or what you do the same that you love? Our members love when they get to hear from some of our Champions!
I think this is a great example of a strong promotional email campaign! I wanted to highlight a few things that I think really worked in the brand’s favor on this one:
Another strategy I’ve found success with for brands in the past is creating gift guides prior to any gift-giving holiday, and setting an “order by” date to create a sense of urgency. Here, we use on-site landing pages in conjunction with targeted email & SMS campaigns to drive segmented users to the website for the products they care about most. We find that the use of countdown timers in the email with an order deadline prominently displayed also helps to encourage the recipient to take action.
Happy Valentine’s Day, all!
-- Ashley Ismailovski
Wow Twigs did a fantastic job on this campaign and it has paid off Loving the clean, clear design and easy CTA’s.
A strategy I also like to use that yields strong results is sending a ‘last call’ (or known as Close Down) email. Sending this at optimum times (which using Klaviyo, you can easily identify) to tell customers that there is only 12 hours (for example) left of the sale. This creates a sense of urgency and draws their attention to ensure they secure savings. This can also work well with the delivery cut off timings too.
I would also highly recommend the use of Klaviyo’s Subject Line Assistant, this tool is a great way to create amazing eye catching subject lines or spawn an idea.
Another one is promoting those last minute gift ideas, especially Online Gift Vouchers.
Online Gift Vouchers can be sent in minutes and help with those who are hard to buy. It is always good too promote the benefits of these and reminding your customers about them.
Hope everyone had a great Valentines!