I'm setting up a signup form on my website for a popup email newsletter. Currently, after users enter their email, they receive a discount code, but they also get a 'Confirm your subscription' email to activate emails and offers. I want to skip this confirmation email so that users are subscribed immediately upon entering their email. Can I do this in Klaviyo, and is it allowed by their policies?
Best answer by bluesnapper
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Welcome to the community
Yes, you can stop these opt-in confirmation emails and it is allowed by Klaviyo, though they recommend doube opt-in.
You have a choice to set opt-in as single or double across the whole account and at the list level. In your case, you have double opt-in enabled. More info here: https://help.klaviyo.com/hc/en-us/articles/115005251108
To change to single opt-in at the list level, go to your list and under ‘settings’ click ‘consent’. You’ll see the setting as below.
Note that the advantage of double opt-in is that it helps maintain a clean list by ensuring only valid emails are captured as it will exclude malformed emails and bots. The downside is that double opt-in will reduce email capture to your list as it relies on the recipient clicking the confirmation email for them to be added to it.
Hope that helps
Regards
Andy
Thank you for your response. I have two more queries:
Can I purchase leads and send emails through Klaviyo by uploading them?
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