I checked what percentage of people who opt-in for my newsletter actually confirmed received our newsletter. By creating a segment with the following definition:
Properties about someone:
$consent_form_id is in [my pop-up].
I found out that only 36,23% of the people who dropped their e-mail address in my pop-up gave consent by confirming there sign up. I was wondering what the benchmark percentage is and if people have tried to increase this percentage?
I have the feeling that my percentage is really low and curious how to improve this.
Best answer by David To
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