The IDC just named Klaviyo a Leader in AI Marketing, but what matters most for customers is how you can use those insights right now. Here are some insights and some practical ways to translate the industry research into campaigns that actually drive growth.
AI isn’t “nice to have” anymore
IDC’s analysis shows that AI has become essential for consumer brands looking to drive more revenue from every interaction. For Klaviyo customers, that doesn’t mean adding yet another tool to your stack. It means using AI that’s already embedded in your workflows–from predictive analytics to generative content to autonomous optimization.
How to apply this today in Klaviyo:
- Use Predictive Analytics (e.g., churn risk, predicted next order date) to target your campaigns.
- Experiment with AI copy suggestions in campaigns or flows to save time and test new angles.
- Lean on send time optimization to meet customers when they’re most engaged.
Proof that AI drives growth
The IDC report isn’t just theory–it’s backed by customer results:
Your takeaway: Don’t think of AI as an experiment; think of it as a growth lever. Start small, but start. Even a single predictive flow or AI-optimized campaign can move the needle.
What sets Klaviyo apart
According to IDC, Klaviyo’s advantage comes from AI that’s built in, not bolted on. That means less integration overhead, faster adoption, and workflows designed for lean teams.
Why this matters for you:
- No need for extra vendors or data pipelines. AI features are native.
- You can test, learn, and scale without massive upfront investment.
- Your data stays unified, making AI insights more reliable.
How other marketers are using AI
Across the Klaviyo Community, we’re seeing brands apply AI in creative ways:
- Personalizing flows based on predicted customer behavior
- Generating copy variations for A/B tests in seconds
- Automating subject line optimization to improve open rates
Have you tried one of these approaches? Share your experience in the comments. Your playbook could inspire another brand.
Where to go next
If you want the full industry perspective, you can read the IDC MarketScape AI Marketing Report here.
But if you’re looking for the how-to and more 1:1 guidance, let us know in the Community.
Final thought
Being named a Leader in AI marketing is validation–but the real leadership happens here, when you put these tools into practice. The more we share what’s working (and what isn’t), the faster we all grow.
So how are you currently using AI in your marketing? Drop your story below.
