If you’ve ever stared at a blank email campaign draft wondering, “Where do I even start?”, you’re not alone. Staying creative with email marketing can feel like a never-ending challenge—especially when you’re juggling limited time with creative fatigue, or you just want to avoid the same old ideas everyone else is using.
But here’s the good news: there are tons of amazing resources out there to help you find fresh, high-performing campaign ideas.
I’m always on the hunt for fresh inspiration, and I find myself coming back to a handful of sites—they never let me down. Here’s my go-to list for getting unstuck, sparking new ideas, and discovering new directions. These are definitely worth a bookmark. Hope they help get your creative juices flowing too!
Top sites for email campaign inspiration
Whether it’s for design, copy, or strategy, these are the sites I turn to that never fail to deliver fresh ideas:
- What it is: a massive, well-organized library of real emails from top brands
- Why I love it: This is my go-to. When you create an account, you can save all the emails that catch your eye for future use.
- Best for: layout ideas, design inspiration, and seeing what’s actually landing in inboxes
- What it is: a curated collection of beautifully designed emails, often with notes on performance. There’s also an excellent youtube channel that really goes beyond design and into the strategy of some of the best brands out there (love the Feedback Friday series)
- Why I love it: I love the “Brand” filter, which makes it easy to find inspiration by sector.
- Best for: eye-catching design and UX inspiration
- What it is: a place to browse recent promotional emails by brand or keyword
- Why I love it: There are a lot of brands on here, and I love that you can follow your favorites.
- Best for: competitive research and trend spotting
- What it is: competitive analysis meets inspiration—see how brands stack up
- Why I love it: I really love the email score feature, which lets you quickly assess the campaigns so you can create ones that actually convert. You can also track sending behaviour and average promotion rate by brand.
- Best for: campaign strategy and benchmarking
- What it is: not your typical source for email inspo, but it’s packed with visual inspiration.
- Why I love it: I have so many email designs (and pop-ups) pinned on my private boards. It’s a go-to spot when I want to explore fresh visuals and concepts beyond the usual email galleries.
- Best for: quick mood boards and creative sparks
- What they are: design galleries from leading creatives
- Why I love them: these sites are packed with fresh, creative work from designers all over the world. It’s impossible to scroll without seeing something that makes you think, “I want to try that!”
- Best for: pushing your design boundaries and finding fresh aesthetics
- What it is: a repository of subject lines, body copy, and CTAs
- Why I love it: Sometimes the hardest part is finding the right words—this site is a goldmine for clever copy, punchy CTAs, and subject lines that actually make you want to open the email.
- Best for: writing inspiration and click-worthy messaging
- What it is: curated examples with expert breakdowns
- Why I love it: I really appreciate the practical breakdowns of what works and why. It’s not just pretty emails—it’s actionable tips you can actually use to improve your own campaigns.
- Best for: learning from real campaigns and design best practices
Bonus tools and resources
Sometimes, inspiration is just the start—what really helps is having the right tools to bring your best ideas to life. Here are a few of my go-to resources that make crafting standout emails faster and easier:
- What it is: a resource for testing your subject lines for engagement potential before you hit send
- Why I love it: This site makes A/B testing different tactics so much easier to plan. An absolute essential in my book. Don’t schedule an email without utilising this.
- Best for: optimizing your open rates
- What it is: a huge library of email templates and graphics to jump into
- Why I love it: Who doesn’t love Canva?
- Best for: fast ideation, visual inspiration, and easy prototyping—perfect for quick mockups
- What it is: specialised email builder with prebuilt layouts and interactive elements
- Why I love it: They import directly into Klaviyo!
- Best for: creating responsive, professional-looking emails fast—great for testing new formats.
Finally, one of my favourite hacks is to set up a dedicated email address just for inspiration. Sign up to all the brands you admire—or want to keep an eye on—and let the emails roll in. Then, when you need fresh ideas, filter your inbox by date or keyword to see what’s landing, who’s sending what, and when. It’s like having a real-time mood board for your next campaign—super handy for staying inspired and ahead of the curve.
How I use these resources in my own workflow
When I’m planning a new campaign, I usually start with Really Good Emails to get a feel for current layouts and trends, and watch their latest youtube interviews for strategy ideas.
If I’m stuck on copy, I’ll browse Just Good Copy for subject line ideas and CTAs that really pop. Then, I’ll make sure those subject lines will drive opens with SubjectLine.com.
And if I want to push the design envelope, I’ll head to Dribbble or Behance for a hit of creative energy. Sometimes a single visual can spark a whole new direction for a campaign.
Your turn!
Now, I’d love to hear from you—what sites or tricks help you stay inspired and keep your email campaigns fresh? Anything underrated we should add to the list?
Drop your recommendations in the comments—let’s help each other stay inspired and unstuck!
