Hey ​@SMOZBOH,

That’s a good start. With that segment definition, you’ll isolate a group of profiles that have never interacted with your store or emails in any meaningful way. Maybe they subscribed at some point, or got added to your account through an ad they clicked, or via list import, but never actually engaged after that. Would definitely recommend suppressing that segment.

That being said, I think we can suppress some more people! This segment will leave out all those who DID engage with you at some point, but haven’t done so in a very long time. It would be a good idea to suppress these profiles as well - you won’t lose their data, but you’d lower your active profile count. To do this, I’d recommend creating a segment with this definition:

Created is at least 180 days ago AND

Opened email zero times in the last 180 days AND

Clicked email zero times in the last 180 days

These people may have been active on site or purchased recently, but if they’re not interacting with your emails, you won’t want to be sending them more emails in the future, so it would be a good idea to suppress these profiles too!