I noticed 2/3 of my email addresses are showing as never subscribed (I created a segment and found them). I’m not sure if it’s because a button got missed, they were old contacts from a different system or they just don’t want email. Are there best practices for what to do with these emails so I can give them the opportunity to subscribe if it got missed or suppress the email address if they don’t want them so I am not paying extra for those email addresses?
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Many of my email addresses show as never subscribed. I am looking for best practices
+1Best answer by ross_hopkins
Hi
A good question to ask people here. Credit to you for doing so, as many would just go right ahead and email those “never subscribed” profiles without any extra thought.
First off, you’re allowed to email those profiles as it stands, but you’re correct to have a little caution, and certainly if you can have as many profiles one of either Subscribed or Unsubscribed your database will be easier to understand and work with on-going.
The content of course will depend on the product you’re selling and how customers generally engage with your brand, but if you’re concerned about profile volume or whether those people actually want to receive email, there’s one way to find out - ask 😊
Consider setting up a Flow that emails those profiles a couple of times over a timeframe that makes the most sense to you. For example, the Flow could send an email immediately and then wait 7 days to prompt again if no interaction was seen.
The Flow could be segment based, and if you need them, I can give you instructions on how to “add past profiles”.
A basic approach could be messaging that is something like “Hey, we’d like to confirm you’re interested in <brand>”. The Flow could contain different clickable CTAs that allow the recipient to confirm their opt-in, or unsubscribe. Then, you’d need conditional logic after, for example, another 7 day wait period, to then update their email subscription status accordingly.
There’s more I could add here, but let me know your thoughts on the above and if I can help with next steps.
+14Hi
A good question to ask people here. Credit to you for doing so, as many would just go right ahead and email those “never subscribed” profiles without any extra thought.
First off, you’re allowed to email those profiles as it stands, but you’re correct to have a little caution, and certainly if you can have as many profiles one of either Subscribed or Unsubscribed your database will be easier to understand and work with on-going.
The content of course will depend on the product you’re selling and how customers generally engage with your brand, but if you’re concerned about profile volume or whether those people actually want to receive email, there’s one way to find out - ask 😊
Consider setting up a Flow that emails those profiles a couple of times over a timeframe that makes the most sense to you. For example, the Flow could send an email immediately and then wait 7 days to prompt again if no interaction was seen.
The Flow could be segment based, and if you need them, I can give you instructions on how to “add past profiles”.
A basic approach could be messaging that is something like “Hey, we’d like to confirm you’re interested in <brand>”. The Flow could contain different clickable CTAs that allow the recipient to confirm their opt-in, or unsubscribe. Then, you’d need conditional logic after, for example, another 7 day wait period, to then update their email subscription status accordingly.
There’s more I could add here, but let me know your thoughts on the above and if I can help with next steps.
+15
I did notice that the lists are double opt in so could it be possible that most of your subscribers aren’t doing that?
+1
I appreciate the help and feedback!
+27Hi
Happy to step in and help out with these questions! If you’re looking to send an email to profiles who never subscribed, asking them to subscribe, I’d recommend a flow that reaches out to these profiles. As a heads up, we want to be sure that we’re careful emailing these people, as it’s likely not all of them want to receive marketing emails, despite the fact that some might. Because of this, I’d advise against sending to this entire group at once, as inboxes may find a large amount of unsolicited emails at one time to be suspicious.
With that in mind, you can make a segment of everybody who “can receive email marketing because person never subscribed,” and make that the trigger of a new flow. From there, I’d recommend using the image below as a reference on how to structure the flow:
You can see that there are a series of conditional splits and time delays. When people enter the flow, they’ll enter the first conditional split, where 20% of them will go down the YES path, and get an email. The other 80% will go down the NO path, and wait 1 day. After that day, 25% of the remaining people will go down the YES path and get the email, while the other 75% of people will go down the NO path and wait another day. You’d do this a few more times until you’ve delivered to everyone over 5 different days. After the flow structure is set up, you’d configure the emails, set the flow live, and add past profiles.
Overall, the goal of this flow is to send emails to all never subscribed people, asking them to reengage, but without sending a massive amount of emails all at once.
In order to actually collect relevant information from these people, you’d need to update their profiles with properties when they click links in your emails. In order to not send you a huge wall of text, I’ve linked an article that explains how to do this here. Once people begin clicking these links and have their profiles updated, you can make segments for everybody who clicked certain buttons and have certain properties/values on their profiles, and then send/suppress them accordingly.
Regarding the issue of profiles that submit a form not signing up, I just went to https://www.daddyshomemadesyrup.com/ and attempted to fill out the pop up form. Your first name field is not working, because you appear to be using a dropdown menu instead of a text input. You’d want to fix this so people can correctly submit the form:
Let me know if I can help out with anything else, or clarify the above!
+1
Does this process also include any email addresses that were already previously suppressed or inactive? I’m afraid some email addresses may have gotten suppressed through previous flows that may or may not have needed to be simply because people never had the option to double opt in. I’’m not sure how I would know, Or is this something that I shouldn’t worry too much about?
My segment for suppressed emails currently shows as if someone can not received email marketing.
+1
+27
A segment that’s defined as “Person can receive email marketing because person never subscribed” will contain everybody who:
- Provided their email, but never explicitly subscribed to marketing
- Was manually uploaded without having their consent status marked as Subscribed or Unsubscribed
- Was originally never subscribed, then suppressed manually (not unsubscribed), and later manually unsuppressed.
In short, there’s no risk of including suppressed profiles in a segment like this. Suppressed profiles aren’t able to receive emails anyway, even if they enter a flow or are in a list/segment for a campaign.
I would recommend making each first email in the flow the same. Your goal is to win people back, and you’re only splitting up the flow as to not send to everybody at once. If you want to have subsequent emails in the flow after the first email, you can change them up a bit, but it would save you time to have each Email #1 in each path be the same email.
+1
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