Hi ​@Taishah99! Thanks for posting! I completely understand your conundrum and am glad that you are working so hard to be respectful and caring considering your product line.

One thing that I have seen many companies do prior to Mother’s Day and Father’s Day is to send out emails offering for people to opt out of emails – you could do something like this in order to make it clear to your customer base that you understand the sensitive nature. This would not help your unsubscribe rate but it would likely help your spam complaint rate, and would probably be seen as very considerate by the customer. I would also suggest sending this email after a customer purchases – it’s unintuitive but it’s possible that suggesting a customer unsubscribe could actually lead to repeat purchases because they will remember your consideration. 

Another idea is on your email sign-up form, ask people to specify what kinds of emails they would like to receive. I have found that many people do not fill them out, but it could be helpful to make sure that you are only sending emails to people who want to receive them. 

Lastly, I would consider having grief support resources linked in all of your emails. Basically just make sure people always know that you’re not trying to be a slimy marketer but actually offer them a helpful service that will assist them during a difficult time. 

I hope some of these suggestions help! Let me know if you want to chat any more.