I had a great time sitting down with Mike Kumlin, Senior Program Manager, Customer Communication Technologies at ButcherBox and learned a ton! If you missed out on the fireside chat, here are the key takeaways and the recording is shared below as well: 

1. The ButcherBox journey: From a personal quest for quality meat, ButcherBox has grown into an industry challenger with a mission to improve the food system, continually innovating its offerings and market reach.
2.  Obsessive customer focus and hyper-personalization: ButcherBox deeply values understanding customer needs, using feedback and data to create highly personalized and valuable interactions, such as timely recipes or "forgotten item" nudges.
3.  The power of continuous experimentation and data-driven iteration: An "always be testing" philosophy drives them to constantly learn from customer behavior and data, using insights (even unexpected ones) to refine their entire customer journey.
4.  Scaling with agility: As they've grown, ButcherBox has proactively addressed internal communication challenges, diversified their sales models beyond subscriptions, and made strategic acquisitions to enhance customer value.
5.  Mastering marketing technology: Klaviyo is a cornerstone of their strategy, enabling sophisticated automation, scalable personalization (like dynamic recipe emails), and data-informed marketing across multiple channels.