Is Pinterest part of your growth strategy, or are you sleeping on a goldmine?

In a world dominated by fleeting trends, short-form videos, and ever-shifting algorithms, Pinterest remains one of the most underrated and stable growth engines in digital marketing.

Unlike Instagram or TikTok, where content has a short lifespan, Pinterest thrives on evergreen content and intentional discovery. A well-optimized Pin in 2025 can still drive meaningful traffic and conversions weeks or even months after being published.

But here’s the twist: today, Pinterest success doesn’t result from random posting or passive branding. It’s a team sport. The best-performing brands treat Pinterest like a full-funnel channel, aligning strategy, creative, paid media, analytics, and lifecycle marketing to work in harmony.

When you do it right, this alignment leads to more than just clicks. It drives purchases, builds loyalty, and fuels long-term brand discovery.

Let me break down the strategies, tools, and marketing team workflows that transform Pinterest from a passive platform into a proactive revenue driver. Whether you’re running an in-house team or working agency-side, this playbook will give you the roadmap to scale smarter in 2025.

Why Pinterest still packs a punch in 2025

Let’s get something straight: Pinterest isn’t just a place for wedding boards or kitchen remodel ideas. It’s a visual search engine with over 500 million monthly active users, most of whom come to the platform with purpose and intent.

So, what makes Pinterest uniquely powerful for marketers?

• High-intent users: Unlike Instagram, where users are passively consuming content, Pinterest users are actively searching for inspiration, ideas, and solutions. That means they’re more likely to have high purchase intent.
• Evergreen shelf life: Pinterest content doesn’t disappear into the void. A single, well-optimized Pin can continue to generate clicks, saves, and conversions long after it’s published.
• Full-funnel capabilities: From brand awareness to lead generation and conversion, Pinterest supports the entire marketing funnel. That’s especially true when you integrate it with your CRM, email, and retargeting campaigns.

Brands that invest in Pinterest as a performance platform, rather than a branding channel, are seeing strong returns on time and ad spend.

5 core pillars of a Pinterest marketing strategy

To succeed on Pinterest, you need more than just pretty images. Here’s how teams can approach Pinterest as an integrated growth channel:

1. Content planning and collaboration

The best Pinterest strategies start with alignment. That means syncing your Pinterest calendar with your blog, email, product, and paid media calendars to make sure every piece of content has a purpose and a home.

Key actions

• Develop weekly or monthly content themes tied to product drops, seasonal trends, or blog rollouts.
• Utilize Pinterest keyword research tools to refine your creative briefs and make sure your Pins are easily searchable.
• Involve your content, creative, and strategy teams in joint planning sessions to reduce duplication and increase impact.

Pro tip: Use ClickUp, Notion, or Asana to centralize campaign planning, track deadlines, and assign ownership across departments.

2. Design and creative production

Pinterest is a visual-first platform. Your creative needs to stop the scroll, tell a story, and drive action.

Best practices

• Use vertical Pins (1,000 x 1,500px) with transparent, legible text overlays.
• Include product benefits or value props directly in the image.
• Stick to a consistent visual identity, so your brand is recognizable even when re-Pinned.
• Create animated or video Pins to boost engagement in a competitive feed.

Tools for teams

• Canva for Teams for fast and consistent designs across contributors
• Figma for feedback and approvals across content and design
• Adobe Creative Cloud for high-end visual production

Creative hack: Build out 2–3 creative variations for each Pin to A/B test performance across titles, imagery, and CTAs.

3. Scheduling and publishing at scale

Pinning manually every day? That’s a guaranteed way to fall behind (or burn out). Scheduling tools give your team space to plan ahead and stay consistent, even during busy campaigns.

Top tools

• Tailwind: official Pinterest partner with bulk scheduling, SmartSchedule, and analytics
• Later: clean UI for multi-platform scheduling and visual planning
• Buffer: ideal for smaller teams that need simplicity without sacrificing efficiency

Strategy tip: Repurpose top-performing blog content or emails into fresh Pins every quarter. Use automation to re-Pin evergreen content on a recurring cycle.

4. Performance tracking and data-driven optimization

You can’t improve what you don’t measure. With numerous touchpoints in the buyer journey, Pinterest performance data must be accessible to your entire marketing team.

Key tools and tactics

• Pinterest analytics to track impressions, clicks, saves, and engagement trends
• Google Looker Studio to aggregate data into cross-channel performance dashboards
• UTM Builders + GA4 to attribute traffic and conversions by campaign or content type
• Sprout Social to monitor engagement and benchmark content categories

Collaborative insight: Set up biweekly or monthly team syncs to review what’s working, discuss new creative angles, and flag what needs to be optimized or retired.

5. Funnel integration: email, CRM, and retargeting

Pinterest is more than a traffic driver. When you connect it to your CRM and email system, it becomes a conversion channel with personalized follow-ups and retargeting touchpoints.

Email and CRM (Klaviyo integration)

• Drive Pinterest traffic to lead magnets or low-friction landing pages.
• Use UTM-based triggers to enroll Pinterest leads into segmented welcome flows.
• Personalize email content based on the Pin that drove the click.

Retargeting strategy

• Build Pinterest Custom Audiences from your site visitors or email subscribers.
• Sync with Meta Ads and Google Tag Manager to retarget based on product views or cart abandonment.
• Launch product-based retargeting ads for repeat engagement and conversions.

Big win: In my experience as an agency co-founder, teams that connect Pinterest, email, and paid retargeting campaigns report higher ROAS and faster time to purchase.

Tools that power Pinterest marketing for teams

Tool integration tip: Use Zapier or Make to automate reporting flows and sync data across platforms.

Best practices for scalable team execution

Want to keep your Pinterest machine running without friction? Build habits that make collaboration second nature:

• Document SOPs for content creation, scheduling, tagging, and analytics.
• Create a shared Pinterest dashboard with live performance tracking.
• Run monthly Pinterest retrospectives with your team to identify trends, wins, and next experiments.
• Encourage idea-sharing between creative, content, and paid media teams. What performs well in one area may inspire another.

Feedback loop: Use Pin performance to inform blog content, email subject lines, or even product page messaging.

Final thoughts and your turn

Pinterest isn’t an afterthought. It’s a full-funnel engine with built-in intent, low CPMs, and long-term discoverability. But it takes more than a handful of Pins to unlock its power.

The most successful teams treat Pinterest like a coordinated campaign platform, not a passive channel. That means:

• Shared goals
• Standardized tools
• Integrated data
• Iterative collaboration

So what’s your next step?

Audit your Pinterest stack:

• Are your tools connected?
• Are your Pins aligned with search intent?
• Are you capturing, nurturing, and retargeting visitors effectively?

Additional resource: Pin to win: 12 tips for a winning Pinterest marketing strategy in 2025

-Zac Fromson

Co-Founder @ Lilo Social, a full-funnel ecommerce growth agency

2025 Klaviyo Champion