Skip to main content
Solved

What should I do with "Engaged non openers" that are created automatically?

  • November 14, 2025
  • 1 reply
  • 12 views

daddyshomemadesyrups
Contributor II
Forum|alt.badge.img+1

Klaviyo has been creating a lot of "engaged non openers" segments from my campaigns. What should I do with these?

Best answer by Byrne C

Hi ​@daddyshomemadesyrups,

These segments are temporarily created after you send a campaign for the purpose of sending a follow-up campaign if you choose. To explain further, every campaign will have openers and non-openers. “Engaged non-openers” are profiles that have recently engaged with your emails, but didn’t engage with that particular campaign you just sent. We provide the option to send a follow-up campaign to engaged non-openers, because these profiles have historically been interacting with your emails, and sending a follow-up may be a good chance to get them to re-engage. 

That being said, you must have a deliverability score of at least 50 to use this feature, and you don’t want to send a follow-up for every campaign, as sending people the same email twice in a row too often might seem invasive to them. Because of this, I recommend using this option sparingly - mainly for important campaigns that you don’t want your audience to miss!

1 reply

Byrne C
Community Manager
Forum|alt.badge.img+27
  • Community Manager
  • Answer
  • November 17, 2025

Hi ​@daddyshomemadesyrups,

These segments are temporarily created after you send a campaign for the purpose of sending a follow-up campaign if you choose. To explain further, every campaign will have openers and non-openers. “Engaged non-openers” are profiles that have recently engaged with your emails, but didn’t engage with that particular campaign you just sent. We provide the option to send a follow-up campaign to engaged non-openers, because these profiles have historically been interacting with your emails, and sending a follow-up may be a good chance to get them to re-engage. 

That being said, you must have a deliverability score of at least 50 to use this feature, and you don’t want to send a follow-up for every campaign, as sending people the same email twice in a row too often might seem invasive to them. Because of this, I recommend using this option sparingly - mainly for important campaigns that you don’t want your audience to miss!