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Hi everyone!I need to get the last purchase date for each customer in Klaviyo. Is there a way to do this? I’d like to download the data in CSV format for further analysis.Thanks in advance! 😊
Have you ever had a subscriber sign up, open a few emails, and then poof—they disappear like your favorite pair of socks in the dryer? (Seriously, where do they go?)Well, let’s talk about how to stop that from happening.In this post, I’m sharing how you can turn those shiny new subscribers into loyal superfans with a nurturing sequence that feels less like a sales pitch and more like a genuine connection. Sound good? Let’s go!Why nurturing subscribers mattersOkay, here’s the deal: getting someone to sign up for your email list is the easy part, but keeping them engaged is where the real connection happens. If you only reach out when you want to sell something, you risk losing their attention.Here’s the good news: nurturing your subscribers can increase their lifetime value, build trust, and keep your open rates from tanking. According to Klaviyo’s latest email marketing benchmarks, welcome email open rates average 54.34%—way higher than your typical email campaign.If you keep the momen
Customer retention transcends mere repeat purchases; it's about cultivating a thriving community that actively champions your brand. Loyal customers transform into brand ambassadors, amplifying your message through their genuine endorsements. This cycle of advocacy, fueled by trust and authenticity, is significantly propelled by user-generated content (UGC). When customers share their experiences through photos, videos, and reviews, they're not just engaging—they're endorsing your brand to their networks, enhancing your brand’s authenticity and reach.But what makes customers want to share their experiences? How can strategic tools like Klaviyo streamline and enhance this process? Let’s explore actionable strategies that transform satisfied customers into brand ambassadors, leveraging personal touches to foster a deep, emotional connection with your brand.Transforming satisfied customers into brand advocates through UGCThe transformative power of User-Generated Content (UGC) is not jus
Surprise and delight marketing is all about going beyond the transactional, to create unforgettable, unexpected experiences for your customers.It’s about surpassing expectations and sparking genuine joy—leaving a lasting impression that transforms casual shoppers into lifelong advocates for your brand.When it comes to surprise and delight campaigns, they can be a lot like flossing. You know it’s essential, but finding the time, energy, and motivation can feel like a challenge. And let’s not forget the biggest hurdle in retail—budget. How do you justify the ROI on initiatives centered around emotional connections, personal loyalty, and relationship building?The answer lies in one simple question: What is your customer truly worth to you? How do you quantify the value of a loyal brand advocate—someone who keeps coming back, shopping with you for years, and enthusiastically recommending your brand to everyone they know?In my opinion, that kind of loyalty is priceless. This (lost) art of s
Imagine a world where you can guide your customers seamlessly back to their checkout with a single, personalized email. By leveraging webhooks in Klaviyo, you can achieve this—saving cart items and checkout URLs directly as properties on customer profiles. This innovative approach not only streamlines your email marketing but also enhances the customer experience. Let’s dive into how it works and why it’s a game-changer for your e-commerce strategy.Why use webhooks to save cart items and checkout URLs?Traditionally, abandoned checkout emails rely on the customer triggering an event, such as leaving their cart without completing a purchase. While effective, this approach has limitations—most notably, the delay in communication. With webhooks, you can save cart and checkout data in real time, enabling you to: Send timely follow-ups: No need to wait for the abandoned checkout flow to trigger. Engage customers proactively. Personalize at scale: Use Klaviyo’s person.lookup tag in campaign
