Hi @Konic Group!
As Andy stated, you can make your sender name anything you want.
You want to ensure that it’s not too long but I would try different things based on the goal of the email.
Here are some examples...
Brand Name Simplicity: Simply using the store's name. It's straightforward and builds brand recognition.
[Store Name]
[Store Name] Official
Personal Connection: Adding a personal touch from a team member or the founder.
[Founder's Name] from [Store Name]
Your friend at [Store Name]
Department or Function: Helps recipients understand the email's context or purpose.
[Store Name] Customer Care
[Store Name] Deals Team
Brand Character or Mascot: If your store has a character or mascot, using it can make your emails stand out.
[Character Name] at [Store Name]
[Mascot Name] of [Store Name]
Value Proposition: Highlight what subscribers gain from your emails.
[Store Name] Insider
Exclusive Offers by [Store Name]
Seasonal or Event-Driven: Adapting the sender name to current events or seasons.
[Store Name] Holiday Specials
Summer Picks from [Store Name]
Product or Collection Focus: If you're promoting specific products or collections.
[Product/Collection] at [Store Name]
New Arrivals - [Store Name]
Hope that helps!
Thanks,
Alex 😊