Hi @GV123
Good question.
My approach is to have that contact enter both the list-triggered welcome flow and the abandoned checkout flow.
My logic is that the welcome flow is usually longer - emails are sent over several days - and those cover incentives to purchase (discount) plus brand values and general information to drive them to checkout/purchase.
The abandoned checkout flow is shorter - typically emails at 4hrs and 24hrs after checkout started. It is transactional and relates to the items in their cart.
The welcome flow is more of an onboarding journey and complements the abandoned checkout messages.
I set the welcome flow so that the initial email (with the discount) is sent immediately, and each email after that is set to smart send. I do not enable smart send for the abandoned checkout messages.
The outcome is:
- A contact who starts checkout and opts-in receives the welcome flow discount email immediately.
- If they purchase, they exit the welcome and abandoned checkout flows (both have a profile filter ‘placed order zero times since starting this flow’) and enter a post-purchase flow.
- If they abandon checkout (no purchase), they start to receive the abandon checkout emails and will continue to receive the 2nd, 3rd etc welcome flow emails.
If you set the abandoned checkout emails at 4hrs and 24hrs and the 2nd welcome flow email at, say, 2 days, they won’t receive multiple flow messages on the same day. Smart send on the welcome flow ensures a contact won’t receive both flow emails within the default 16hr window (preference will be given to the abandoned checkout emails if that occurs).
That all said...if you prefer to move contacts out of the welcome flow once they’ve received that initial message (discount) when they start checkout, just add a filter to each 2nd, 3rd etc welcome flow emails of ‘checkout started zero times since starting this flow’ so they are skipped.
Hope that helps
Regards
Andy