Skip to main content
Solved

Hover color change of links in emails?


Forum|alt.badge.img+2

Hello, I know there is in-the-box functionality of Klaviyo signup forms that allow you to change the color of button when the mouse hovers over it, and that there is not that functionality in the email editor.

 

I’m wondering if it is possible to use CSS to create a color change when a cursor hovers over a hyperlink in an email? 

 

Any insight would be appreciated. 

Best answer by TJ Mapes

Hey, great question!

You could add custom CSS to your emails to support hover colors, but I would not rely on them for many reasons, but while most modern email clients can display hover effects, older versions won’t fully support this feature. And there is no hover color on mobile, so remember that.

If you implement, just expect a smaller % of recipients will benefit from your change. 

View original
Did this topic or the replies in the thread help you find an answer to your question?

2 replies

TJ Mapes
Problem Solver I
Forum|alt.badge.img
  • 2025 Champion
  • 7 replies
  • Answer
  • February 28, 2025

Hey, great question!

You could add custom CSS to your emails to support hover colors, but I would not rely on them for many reasons, but while most modern email clients can display hover effects, older versions won’t fully support this feature. And there is no hover color on mobile, so remember that.

If you implement, just expect a smaller % of recipients will benefit from your change. 


MANSIR2094
Problem Solver IV
Forum|alt.badge.img+17
  • Problem Solver IV
  • 253 replies
  • February 28, 2025

Hey ​@Dragonslayer1865 ,

As ​@TJ Mapes  has mentioned  that Klaviyo's email editor doesn't support CSS :hover effects. The reason is that most email clients are pretty strict about custom styles. But don't worry, there's a simple workaround. You can use inline styles to change the text color for different states. For example, you can make a hyperlink stand out by bolding it or using a color that pops against the surrounding text. If you're dead set on getting a hover effect, you can try adding this code: <style> a:hover { color: #ff0000 !important; } </style>. Just keep in mind that it won't work in all email clients. Honestly, a better approach is to just make the link a noticeable color from the start. That way, you can be sure it'll look great in any email client.