I have a client who is wishing to collect marketing preferences about specific interests a customer has and use these to drive better targeted communications. This has been set up via custom preference pages within the Kalviyo platform that write to custom attributes in the users profile, but the client is now looking to sync this information between Klaviyo and the primary Shopify account they host so that a customer, when logged in, can mange these preferences from within Shopify rather than having to click links in emails.
It’s not obvious from the documentation how you can add custom fields to the Shopify<->Klaviyo data sync. As a fallback I was hoping I could generate a link to the global manage preferences page from within shopify - but I can’t figure out how to do that either.
I assume you’ve already seen our article about syncing Klaviyo and Shopify fields. Our standard Shopify integration will only sync this information for a customer profile.
Email, First and Last Name, City, State/Region, Zip Code, Country, Phone Number: These built-in Klaviyo fields are automatically populated with all available data from Shopify
Accepts Marketing: Whether or not a customer has opted-in to receive marketing, e.g., True/False
Shopify Tags: Any custom tags assigned to that customer in Shopify, e.g., Wholesale or VIP
There is not currently any ability to connect other data points into Klaviyo. I can certainly see how this would be useful. I am going to let our product development team know that you'd like this feature.
Outside of our standard integration, you can use our open API to send information to Klaviyo. You can either use the endpoints directly or use a 3rd party connection such as Zapier to connect Shopify information with Klaviyo. You can find more information on those here. https://developers.klaviyo.com/en https://zapier.com/apps/klaviyo/integrations
I assume you’ve already seen our article about syncing Klaviyo and Shopify fields. Our standard Shopify integration will only sync this information for a customer profile.
Email, First and Last Name, City, State/Region, Zip Code, Country, Phone Number: These built-in Klaviyo fields are automatically populated with all available data from Shopify
Accepts Marketing: Whether or not a customer has opted-in to receive marketing, e.g., True/False
Shopify Tags: Any custom tags assigned to that customer in Shopify, e.g., Wholesale or VIP
There is not currently any ability to connect other data points into Klaviyo. I can certainly see how this would be useful. I am going to let our product development team know that you'd like this feature.
Outside of our standard integration, you can use our open API to send information to Klaviyo. You can either use the endpoints directly or use a 3rd party connection such as Zapier to connect Shopify information with Klaviyo. You can find more information on those here. https://developers.klaviyo.com/en https://zapier.com/apps/klaviyo/integrations
Thanks for the reply @alex.hong - lots of useful information there.
As a followup question - is it possible to somehow link to the generic manage preference page from within shopify via a hyperlink? Similarly to how you can have a “manage preferneces” link in an email? This would be a valid alternative option for the client.
In order to add a hyperlink that redirects to your Preference Pages you can add the syntax {% manage_preferences %} directly to your template. This will redirect the customer to the preference page of the list that your campaign or flow is sent to. If a list or flow is not specified then it will redirect the customer to your global preference page.
I don’t have access to a shopify account to test this with - but can I assume that rendering this template is something that can be done from within shopify?
I would reach out to the Shopify support / who ever you are working with for their Shopify account to get them to see if the manage preference hyperlink works from their internal side as well.
