Hey Klaviyo community!
First time posting here under this account.
We’re testing some deliverability related things and one of the things we’d like to test asap is having the double opt-in option on vs. off. I don’t want to apply double opt-in settings to the whole list, but instead would like to A/B test it. I can’t find this capability on Klaviyo, but wondering if any of you have figured it out or you can think of an alternative way of achieving the same goal?
Is there a possibility to A/B test having double opt-in on vs. off for the same list/flow?
![[Academy] Deliverability Certificate Forum|alt.badge.img](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/505f2253-cde5-4365-98fd-9d894328b3e0_thumb.png)
Best answer by Taylor Tarpley
Hi
Welcome to the Community! Thanks for sharing your question with us, love the analytical mindset here!
While you can’t differentiate opt-in settings for part of a list, opt-in settings apply to the whole list, instead you could test by having double opt-in enabled for a certain amount of time and then your single opt-in enabled for the same amount of time and compare deliverability metrics to see what is best for your brand and company goals.
The key thing to remember is that while your list will grow faster when your list is set to single opt-in, you will need to monitor your deliverability metrics very closely and frequently to perform routine habits for your list’s hygiene like list cleaning and suppression . I’d recommend checking out these insightful Help Center articles and Community discussions to learn more and decide for yourself! I know some partners and Champions like
- Understanding email deliverability
- Third-party deliverability monitoring tools reference
- Getting started with email deliverability monitoring and performance metrics
Happy testing and thanks for participating in the Community!
-Taylor
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