Hi @sunams, welcome to the community!
This is an interesting question, and it comes up pretty commonly here. Since 90% of the emails you send are described as “ blog-like in content” I’d encourage you to instead prioritize the publishing of these emails as blog articles.
You could do that before sending the email, and send an excerpt in the email that links back to your website where people can finish reading the blog. This would be my recommendation, and it’s commonly part of what my agency does for our clients.
The benefits of posting this content on your blog are two-fold: you increase the time each user spends on your site, and then there’s also evergreen content on your site that has the capacity to help build organic traffic to your site, depending on what keywords you include in each email/ blog article.
Using this strategy helps you maximize ROI from each email and blog article the content is turned into. Especially if your “People often like to reference past emails for personal use or marketing lectures.” It’s easier to reference a blog article, and that then also becomes an asset people on your list can share links to for their own audience to later refer back to. This supports traffic being sent back to your site, all from email, again and again.
However, if you feel strongly about preserving a public archive of email campaigns instead of the strategy I recommended above, you might find these similar community questions have the answer you’re looking for. Short version, it’s not a native feature of Klaviyo.
Warmly,
Gabrielle
Klaviyo Champion & Marketing Lead at ebusiness pros
