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Recap: Conquer Cyber Weekend with a data-driven sending strategy (for enterprise businesses)

  • September 8, 2022
  • 1 reply
  • 219 views

jemmaoleary94
Klaviyo Employee
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Happy Thursday everyone! Thank you for registering for our very first strategy session for enterprise businesses, Conquer Cyber Weekend with a data-driven sending strategy. If you’re an email marketer or CRM manager at a large or enterprise business, we hope you find the below replay and resources useful as you analyse your historical data in the run-up to Cyber Weekend. 

 

 

Useful links:

Understanding peer group benchmarks and how Klaviyo uses your data

How to use benchmarks in custom reports

How to monitor deliverability performance

Understanding engagement reports for lists & segments

How to AB test campaign emails

How to AB test flows

 

Additional resources:

Interactive workshop: Build a Cyber Weekend email template (for enterprise businesses)

Interactive workshop: Build your Cyber Weekend audiences (for enterprise businesses)

On-demand Academy course: Creating a winter holiday marketing strategy (includes building a content calendar)

 

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1 reply

Taylor Tarpley
Community Manager
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  • Community Manager
  • 2148 replies
  • September 9, 2022

Thanks @jemmaoleary94

 

Happy to see these resources available for enterprise businesses so they can have the most successful Cyber Weekend yet! 

 

-Taylor