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Dashboard vs performance tab doesn't match


s0lid
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Hello,

 

My dashboard and performance tab revenue doesn’t match. Why is that and which one is the right one?

 

 

 

Best answer by David To

Hello @s0lid,

To be overly simplistic, both reports are accurate. It would all be a matter of how you want to view the data. 

This discrepancy you’re seeing where the placed order value doesn’t match in both the overview dashboard and the performance dashboard relates to how attribution is distributed. 

If you haven’t already, I would suggest taking a look at our Understanding Klaviyo message attribution Help Center article, which offers more details on the default attribution model and how it’s distributed. 

We also have a callout regarding the performance dashboard in the Klaviyo message attribution in analytics reports section of that same article, which explains the difference in the two reports:

The Performance dashboard only looks at attributions within the timeframe you selected for your report. For example, you set up your report to look at conversions in October 2022. However, if you had conversions occur into November from an email you sent in October, it will not reflect this data as the report is only looking for October conversions. 

David

 

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s0lid
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  • April 12, 2023
Attaching performance tab here for some reason it’s getting omitted when i post it

 


David To
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  • April 12, 2023

Hello @s0lid,

To be overly simplistic, both reports are accurate. It would all be a matter of how you want to view the data. 

This discrepancy you’re seeing where the placed order value doesn’t match in both the overview dashboard and the performance dashboard relates to how attribution is distributed. 

If you haven’t already, I would suggest taking a look at our Understanding Klaviyo message attribution Help Center article, which offers more details on the default attribution model and how it’s distributed. 

We also have a callout regarding the performance dashboard in the Klaviyo message attribution in analytics reports section of that same article, which explains the difference in the two reports:

The Performance dashboard only looks at attributions within the timeframe you selected for your report. For example, you set up your report to look at conversions in October 2022. However, if you had conversions occur into November from an email you sent in October, it will not reflect this data as the report is only looking for October conversions. 

David

 


s0lid
Active Contributor III
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  • April 12, 2023

Thanks @David To 

David To wrote:

Hello @s0lid,

To be overly simplistic, both reports are accurate. It would all be a matter of how you want to view the data. 

This discrepancy you’re seeing where the placed order value doesn’t match in both the overview dashboard and the performance dashboard relates to how attribution is distributed. 

If you haven’t already, I would suggest taking a look at our Understanding Klaviyo message attribution Help Center article, which offers more details on the default attribution model and how it’s distributed. 

We also have a callout regarding the performance dashboard in the Klaviyo message attribution in analytics reports section of that same article, which explains the difference in the two reports:

The Performance dashboard only looks at attributions within the timeframe you selected for your report. For example, you set up your report to look at conversions in October 2022. However, if you had conversions occur into November from an email you sent in October, it will not reflect this data as the report is only looking for October conversions. 

David