How does klaviyo average conversion rate for multiple campaigns

Hi ​@deezium - Klaviyo averages conversion rates (like open or click rates) across multiple campaigns in the dashboard using a weighted average, not a simple or “naive” average.

Here’s how Klaviyo calculates the average:

They use the following weighted average formula for metrics like open rates, click rates, and conversion rates:

{Weighted Average Conversion Rate} = {Conversions for each campaign} / {Emails delivered for each campaign}

This means larger campaigns (with more sends) have a proportionally larger impact on the average shown in the dashboard than smaller ones.

Why this matters:

• Weighted = Accurate representation of performance.
• Unweighted (naive) = Misleading, since a small campaign with a high conversion rate could skew the average unrealistically.

So to answer the question:

No, they do not. Big campaigns contribute more due to more deliveries (and therefore more weight in the average).