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Tracking Klaviyo for from Facebook Ad source


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I have an ecommerce website, and I’m setting up a sign-up form on Klaviyo, asking the audience to enter their email address to receive a discount coupon. I also plan to run a Facebook ad campaign with the objective of driving traffic to my product page that includes the form.

I want to track how many people successfully submit the form from the Facebook ad source. How can I do that? Please help. Thank you very much!

Best answer by annasophiefc

Hi ​@sandjest 

 

Thank you for posting in the community!

 

You can make a segment where with the following:

This way you can keep taps on how many leads have filled out your leadads. Make sure to match the Form Name with the form you are looking to collect data from. The segment is dynamic and will automatically update once a new lead subscribes :-)

 

I hope this helps!

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annasophiefc
Partner - Platinum
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  • March 10, 2025

Hi ​@sandjest 

 

Thank you for posting in the community!

 

You can make a segment where with the following:

This way you can keep taps on how many leads have filled out your leadads. Make sure to match the Form Name with the form you are looking to collect data from. The segment is dynamic and will automatically update once a new lead subscribes :-)

 

I hope this helps!


ross_hopkins
Problem Solver I
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  • March 10, 2025

Hi Sandjest,

I am assuming that you’re looking for a Klaviyo-based solution to your question, rather than a third-party one (such as Google Analytics 4).

You would need to ensure that the inbound link to the product page included utm parameters, for example https://yourstore.com/product-page?utm_source=facebook&utm_medium=paid-social&utm_campaign=fb-campaign-name

Once you have that you’d need to add hidden fields to your form for each of the utm parameters from the URL, which you can do within the Sign-Up Form edit page by clicking on the form’s button; on the left-hand side the Hidden Fields section will be shown.

Depending on your skillset, the challenging part may be adding JavaScript to the product page that populates the hidden fields with the applicable UTM parameters in the URL

After you have some submissions coming in, you can create a segment that matches on the Profile Properties that you set as hidden fields in the form.

 


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  • March 11, 2025

Thank you guys for your help! I really appreciate the detailed explanation. They gave me exactly what I needed!