Skip to main content
Question

Why is my click rate higher than my open rate?

  • March 4, 2025
  • 1 reply
  • 19 views

Forum|alt.badge.img+2

Why is my click rate higher than my open rate?

 

[More detail and context to my situation]

Did this topic or the replies in the thread help you find an answer to your question?

1 reply

Forum|alt.badge.img
  • Contributor I
  • 1 reply
  • March 4, 2025

Hey 
Im not a klaviyo expert  , I cant see y your details or context, but one possible reason for a higher click rate than open rate could be that recipients are opening the email and clicking multiple links.

I’d recommend checking the breakdown of opens and clicks for each email in Klaviyo. This will give you better insight into how recipients are engaging. Also, consider how many links are included in your email—while it may not directly impact this issue, it could influence engagement patterns possibly.


Reply