Hello @dgibbs,

Great questions! 

Currently, adding additional fields to our custom report, such as a subject line field is not available. I love this idea though and will be routing it back to our product team to explore further. 

To your point of finding the profiles who made a purchase from a flow - or even campaign - you can do this by reviewing your conversion metric’s activity feed and filtering it by attributed flow or message.

I also spoke to this recently in a similar Community post which I’ll link below:

Alternatively, for more customized reporting, you can always leverage our flexible API to both cross-reference and export various data points. I’m especially fond of our new query metrics endpoint.

I hope this helps!

David

Thank you David - I appreciate your answer and recommendation of the feature up the line,

I am trying to follow your sugestion in the Metrics activity feed, but the only filters I see that I can use are profile attributes, not campaign/flow engagement:
 

Am I in the right place?

Thank you again :)

Hey @dgibbs,

Close! Seems like you’re under the Chart tab instead of the Activity feed tab near the top of the page.

David

Got it thanks, this list isn’t exportable and it doesn’t show totals - so there will still be some cross referencing back and forth for now.

What reporting tool would you recommend to API link with to get good email/conversion metrics for Klaviyo?

Hey @dgibbs,

I would recommend checking out our integration directory to find a reporting tool that works for you. 

For the most direct way though, I would actually suggest using our own API. This way, you’re getting the data directly from Klaviyo to further analyze however you like. To learn more on this, I would suggest checking out our Developer Portal which offers both guides and our API endpoints. 

David