Do bounces impact my sender reputation?

  • 30 March 2021
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Depending on the type of bounces you are receiving, it is possible that a bounce can have a negative impact on your sender reputation. Hard bounces are permanent errors that often signify the sender is employing poor practices, such as list purchasing, bad list hygiene, or a bad opt-in funnel. As hard bounces are something that the sender can control, elevated hard bounces will affect the sender’s reputation. 

Meanwhile, soft bounces are caused by  a temporary error (e.g., full inbox) that is out of the sender’s control. Thus, soft bounces are often forgiven and don’t strongly impact your reputation.

For additional resources, you can learn more about Bounced Emails in this article, and how to Decrease Bounce Rates in this article

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